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How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances?

How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances?
How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances?
Social alliance is defined as the collaboration between for-profit and nonprofit organizations. Building on the insights derived from the resource-based theory, we develop a conceptual framework to explain how socially entrepreneurial nonprofit organizations (SENPOs) can improve their social alliance performance by adopting strategic alliance management routines. We test our framework using the data collected from 203 UK-based SENPOs in the context of cause-related marketing campaign-derived social alliances. Our results confirm a positive relationship between social alliance management routines and social alliance performance. We also find that relational mechanisms, such as mutual trust, relational embeddedness, and relational commitment, mediate the relationship between social alliance management routines and social alliance performance. Moreover, our findings suggest that different types of social alliance motivation can influence the impact of social alliance management routines on different types of the relational mechanisms. In general, we demonstrate that SENPOs can benefit from adopting social alliance management routines and, in addition, highlight how and when the social alliance management routines–social alliance performance relationship might be shaped. Our study offers important academic and managerial implications, and points out future research directions.
0167-4544
497–516
Liu, Gordon
007f9930-f197-4b10-88a6-f20102249711
Ko, Wai Wai
b6862b69-bb89-4c9b-adee-847727150b31
Chapleo, Chris
ca0f511f-34a7-4f81-bfa3-1922ee99b67d
Liu, Gordon
007f9930-f197-4b10-88a6-f20102249711
Ko, Wai Wai
b6862b69-bb89-4c9b-adee-847727150b31
Chapleo, Chris
ca0f511f-34a7-4f81-bfa3-1922ee99b67d

Liu, Gordon, Ko, Wai Wai and Chapleo, Chris (2018) How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances? Journal of Business Ethics, 497–516. (doi:10.1007/s10551-016-3231-6).

Record type: Article

Abstract

Social alliance is defined as the collaboration between for-profit and nonprofit organizations. Building on the insights derived from the resource-based theory, we develop a conceptual framework to explain how socially entrepreneurial nonprofit organizations (SENPOs) can improve their social alliance performance by adopting strategic alliance management routines. We test our framework using the data collected from 203 UK-based SENPOs in the context of cause-related marketing campaign-derived social alliances. Our results confirm a positive relationship between social alliance management routines and social alliance performance. We also find that relational mechanisms, such as mutual trust, relational embeddedness, and relational commitment, mediate the relationship between social alliance management routines and social alliance performance. Moreover, our findings suggest that different types of social alliance motivation can influence the impact of social alliance management routines on different types of the relational mechanisms. In general, we demonstrate that SENPOs can benefit from adopting social alliance management routines and, in addition, highlight how and when the social alliance management routines–social alliance performance relationship might be shaped. Our study offers important academic and managerial implications, and points out future research directions.

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More information

Accepted/In Press date: 31 May 2016
e-pub ahead of print date: 11 June 2016
Published date: August 2018
Organisations: Southampton Business School

Identifiers

Local EPrints ID: 397461
URI: http://eprints.soton.ac.uk/id/eprint/397461
ISSN: 0167-4544
PURE UUID: 98908f3e-1360-4585-86c6-ae585a418918
ORCID for Wai Wai Ko: ORCID iD orcid.org/0000-0002-6637-6591

Catalogue record

Date deposited: 01 Jul 2016 11:01
Last modified: 26 Nov 2021 05:42

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Contributors

Author: Gordon Liu
Author: Wai Wai Ko ORCID iD
Author: Chris Chapleo

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