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A reconstruction of Carroll’s Pyramid of corporate social responsibility for the 21st century

A reconstruction of Carroll’s Pyramid of corporate social responsibility for the 21st century
A reconstruction of Carroll’s Pyramid of corporate social responsibility for the 21st century
As one of the most influential models of corporate social responsibility (CSR), Carroll’s pyramid of CSR has both reflected, and helped to perpetuate, a business-centric notion of CSR which implies that economic responsibilities take precedence over legal and ethical responsibilities. This paper argues that this conception of CSR needs updating to reflect the increased power of business in society. An empirical survey of 400 respondents from both business and non-business backgrounds indicated that current conceptions of the relative importance of business responsibilities differ greatly from Carroll’s rankings. Based on the empirical research and conceptual arguments, a revised CSR pyramid is proposed with responsibilities ranked as follows: ethical, legal, economic and philanthropic.
2366-0074
1-15
Baden, Denise
daad83b9-c537-4d3c-bab6-548b841f23b5
Baden, Denise
daad83b9-c537-4d3c-bab6-548b841f23b5

Baden, Denise (2016) A reconstruction of Carroll’s Pyramid of corporate social responsibility for the 21st century. International Journal of Corporate Social Responsibility, 1 (8), 1-15. (doi:10.1186/s40991-016-0008-2).

Record type: Article

Abstract

As one of the most influential models of corporate social responsibility (CSR), Carroll’s pyramid of CSR has both reflected, and helped to perpetuate, a business-centric notion of CSR which implies that economic responsibilities take precedence over legal and ethical responsibilities. This paper argues that this conception of CSR needs updating to reflect the increased power of business in society. An empirical survey of 400 respondents from both business and non-business backgrounds indicated that current conceptions of the relative importance of business responsibilities differ greatly from Carroll’s rankings. Based on the empirical research and conceptual arguments, a revised CSR pyramid is proposed with responsibilities ranked as follows: ethical, legal, economic and philanthropic.

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Accepted/In Press date: 28 June 2016
e-pub ahead of print date: 2 August 2016
Published date: December 2016
Organisations: Southampton Business School

Identifiers

Local EPrints ID: 397635
URI: https://eprints.soton.ac.uk/id/eprint/397635
ISSN: 2366-0074
PURE UUID: 87ac2499-6e4b-418f-b3e5-5b46f41f18b8
ORCID for Denise Baden: ORCID iD orcid.org/0000-0002-2736-4483

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Date deposited: 04 Jul 2016 13:58
Last modified: 30 Jul 2019 00:38

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