A reconstruction of Carroll’s Pyramid of corporate social responsibility for the 21st century


Baden, Denise (2016) A reconstruction of Carroll’s Pyramid of corporate social responsibility for the 21st century International Journal of Corporate Social Responsibility, pp. 1-48.

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Description/Abstract

As one of the most influential models of corporate social responsibility (CSR), Carroll’s pyramid of CSR has both reflected, and helped to perpetuate, a business-centric notion of CSR which implies that economic responsibilities take precedence over legal and ethical responsibilities. This paper argues that this conception of CSR needs updating to reflect the increased power of business in society. An empirical survey of 400 respondents from both business and non-business backgrounds indicated that current conceptions of the relative importance of business responsibilities differ greatly from Carroll’s rankings. Based on the empirical research and conceptual arguments, a revised CSR pyramid is proposed with responsibilities ranked as follows: ethical, legal, economic and philanthropic.

Item Type: Article
ISSNs: 2366-0074 (print)
Organisations: Southampton Business School
ePrint ID: 397635
Date :
Date Event
28 June 2016Accepted/In Press
Date Deposited: 04 Jul 2016 13:58
Last Modified: 17 Apr 2017 02:29
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/397635

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