New Technology in the Human Services

Tweddle S, Avis P, Davies D, James N & Daniels H (1998), A method for investigating the useage of a cancer website, New Technology in the Human Services 10(1), pp. 12-16
Abstract There is little flexibility to investigate questions about Web site usage data using commercially available access statistics software. A method was therefore developed for examining trends and patterns in visitor interests and visitor activity using standard spreadsheet software. Statistics for one year's usage of a cancer Web site were used and text pages taken as the unit of analysis. Categories and descriptors were developed for different types of user activity. Trends in visitor interests could be identified by subject. Usage by the site's primary audience could be calculated as 46% of visitors. Such methods enable interpretation of rich data about Web site usage and could inform development and contribute to improvement in information services.
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