Alomar, Noura, Wanick, Vanissa and Wills, Gary (2016) The design of a hybrid cultural model for Arabic gamified systems. Computers in Human Behavior, 64, 472-485. (doi:10.1016/j.chb.2016.07.045).
Abstract
The growing popularity of gamification in the global environment increases the importance of balancing factors that affect user engagement, satisfaction and acceptability in different cultures. While the main motivation behind gamifying software systems is to improve user engagement, an adverse effect might happen if the design and functionality did not consider users' cultural requirements. This paper presents a hybrid cultural design model for localising Arabic systems that takes into consideration the visual elements of user interfaces as well as the functionality and cultural factors of Arabic countries. We start by introducing design guidelines for localising Arabic systems and then evaluate the designed localisation criteria by conducting questionnaires and interviews. We base our studies on the factors that could affect the productivity levels of software engineers who use gamified software project management tools in their workplace. 63 software engineers participated in a mood board based questionnaire composed by different visual elements, rewards and achievements. To validate our findings, seven experts were interviewed. Those were software developers and designers. Based on our results, we propose a hybrid cultural design model, composed of personalised elements, localised elements and non-localised elements. This paper also proposes the first comprehensive model for localising Arabic gamified systems
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- Faculties (pre 2018 reorg) > Faculty of Physical Sciences and Engineering (pre 2018 reorg) > Electronics & Computer Science (pre 2018 reorg) > Cyber Physical Systems (pre 2018 reorg)
Current Faculties > Faculty of Engineering and Physical Sciences > School of Electronics and Computer Science > Electronics & Computer Science (pre 2018 reorg) > Cyber Physical Systems (pre 2018 reorg)
School of Electronics and Computer Science > Electronics & Computer Science (pre 2018 reorg) > Cyber Physical Systems (pre 2018 reorg)
Current Faculties > Faculty of Engineering and Physical Sciences > School of Electronics and Computer Science > Cyber Physical Systems > Cyber Physical Systems (pre 2018 reorg)
School of Electronics and Computer Science > Cyber Physical Systems > Cyber Physical Systems (pre 2018 reorg) - Faculties (pre 2018 reorg) > Faculty of Engineering and the Environment (pre 2018 reorg) > Southampton Marine & Maritime Institute (pre 2018 reorg)
- Faculties (pre 2018 reorg) > Faculty of Physical Sciences and Engineering (pre 2018 reorg) > Electronics & Computer Science (pre 2018 reorg)
Current Faculties > Faculty of Engineering and Physical Sciences > School of Electronics and Computer Science > Electronics & Computer Science (pre 2018 reorg)
School of Electronics and Computer Science > Electronics & Computer Science (pre 2018 reorg) - Faculties (pre 2018 reorg) > Faculty of Business, Law and Art (pre 2018 reorg) > Winchester School of Art (pre 2018 reorg) > Graphics, Fine Art & Media (pre 2018 reorg)
Current Faculties > Faculty of Arts and Humanities > Winchester School of Art > Winchester School of Art (pre 2018 reorg) > Graphics, Fine Art & Media (pre 2018 reorg)
Winchester School of Art > Winchester School of Art (pre 2018 reorg) > Graphics, Fine Art & Media (pre 2018 reorg)
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