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The design of a hybrid cultural model for Arabic gamified systems

The design of a hybrid cultural model for Arabic gamified systems
The design of a hybrid cultural model for Arabic gamified systems
The growing popularity of gamification in the global environment increases the importance of balancing factors that affect user engagement, satisfaction and acceptability in different cultures. While the main motivation behind gamifying software systems is to improve user engagement, an adverse effect might happen if the design and functionality did not consider users' cultural requirements. This paper presents a hybrid cultural design model for localising Arabic systems that takes into consideration the visual elements of user interfaces as well as the functionality and cultural factors of Arabic countries. We start by introducing design guidelines for localising Arabic systems and then evaluate the designed localisation criteria by conducting questionnaires and interviews. We base our studies on the factors that could affect the productivity levels of software engineers who use gamified software project management tools in their workplace. 63 software engineers participated in a mood board based questionnaire composed by different visual elements, rewards and achievements. To validate our findings, seven experts were interviewed. Those were software developers and designers. Based on our results, we propose a hybrid cultural design model, composed of personalised elements, localised elements and non-localised elements. This paper also proposes the first comprehensive model for localising Arabic gamified systems
0747-5632
472-485
Alomar, Noura
b032514e-41d8-4fe7-b9de-0eaa1e2bf7dc
Wanick, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e
Wills, Gary
3a594558-6921-4e82-8098-38cd8d4e8aa0
Alomar, Noura
b032514e-41d8-4fe7-b9de-0eaa1e2bf7dc
Wanick, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e
Wills, Gary
3a594558-6921-4e82-8098-38cd8d4e8aa0

Alomar, Noura, Wanick, Vanissa and Wills, Gary (2016) The design of a hybrid cultural model for Arabic gamified systems. Computers in Human Behavior, 64, 472-485. (doi:10.1016/j.chb.2016.07.045).

Record type: Article

Abstract

The growing popularity of gamification in the global environment increases the importance of balancing factors that affect user engagement, satisfaction and acceptability in different cultures. While the main motivation behind gamifying software systems is to improve user engagement, an adverse effect might happen if the design and functionality did not consider users' cultural requirements. This paper presents a hybrid cultural design model for localising Arabic systems that takes into consideration the visual elements of user interfaces as well as the functionality and cultural factors of Arabic countries. We start by introducing design guidelines for localising Arabic systems and then evaluate the designed localisation criteria by conducting questionnaires and interviews. We base our studies on the factors that could affect the productivity levels of software engineers who use gamified software project management tools in their workplace. 63 software engineers participated in a mood board based questionnaire composed by different visual elements, rewards and achievements. To validate our findings, seven experts were interviewed. Those were software developers and designers. Based on our results, we propose a hybrid cultural design model, composed of personalised elements, localised elements and non-localised elements. This paper also proposes the first comprehensive model for localising Arabic gamified systems

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[Revised version] -Hybrid Cultural Model for Arabic Gamified Systems-1.pdf - Accepted Manuscript
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More information

Accepted/In Press date: 22 July 2016
e-pub ahead of print date: 29 July 2016
Published date: November 2016
Organisations: Electronics & Computer Science

Identifiers

Local EPrints ID: 398723
URI: https://eprints.soton.ac.uk/id/eprint/398723
ISSN: 0747-5632
PURE UUID: b84dc4e3-6d0e-4d2e-8856-d262dcf52360
ORCID for Vanissa Wanick: ORCID iD orcid.org/0000-0002-6367-1202
ORCID for Gary Wills: ORCID iD orcid.org/0000-0001-5771-4088

Catalogue record

Date deposited: 29 Jul 2016 15:34
Last modified: 22 Oct 2019 00:53

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Contributors

Author: Noura Alomar
Author: Vanissa Wanick ORCID iD
Author: Gary Wills ORCID iD

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