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Luxury fashion and creativity: change or continuity?

Luxury fashion and creativity: change or continuity?
Luxury fashion and creativity: change or continuity?
This chapter considers the role of creativity in the production and delivery of luxury fashion goods and services. The concept of creativity is closely aligned to the idea of luxury goods as rare and highly crafted, often unique, objects produced through artistic endeavour. Moreover, some luxuries, like expensive cars and private jets, require leading edge design and technologically advanced inputs. Although creativity is essential for the development of new luxury goods and services, this article highlights that some luxuries are timeless and eschew the changes associated with radical creative transformations in favour of maintaining continuity with the past. Following a brief discussion of the nature of luxury and creativity, a number of examples are employed to illustrate the different roles of creativity in the development and delivery of different types of luxury goods and services. To illustrate these differences in the field of luxury fashion retail management a comparison is then drawn between the iconic British luxury fashion brand Burberry and the Australian bespoke tailoring and shirt making company J. H. Cutler. The relationship between luxury and creativity is shown to be varied and complex.
Springer Singapore
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf
Armitage, John
19639b0b-0399-4dc6-9369-4d8c1ed77480
Tsan-Ming, Choi
Bin, Shen
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf
Armitage, John
19639b0b-0399-4dc6-9369-4d8c1ed77480
Tsan-Ming, Choi
Bin, Shen

Roberts, Joanne and Armitage, John (2017) Luxury fashion and creativity: change or continuity? In, Tsan-Ming, Choi and Bin, Shen (eds.) Luxury Fashion Retail Management. (Springer Series in Fashion Business, , (doi:10.1007/978-981-10-2976-9)) Singapore, SG. Springer Singapore. (doi:10.1007/978-981-10-2976-9).

Record type: Book Section

Abstract

This chapter considers the role of creativity in the production and delivery of luxury fashion goods and services. The concept of creativity is closely aligned to the idea of luxury goods as rare and highly crafted, often unique, objects produced through artistic endeavour. Moreover, some luxuries, like expensive cars and private jets, require leading edge design and technologically advanced inputs. Although creativity is essential for the development of new luxury goods and services, this article highlights that some luxuries are timeless and eschew the changes associated with radical creative transformations in favour of maintaining continuity with the past. Following a brief discussion of the nature of luxury and creativity, a number of examples are employed to illustrate the different roles of creativity in the development and delivery of different types of luxury goods and services. To illustrate these differences in the field of luxury fashion retail management a comparison is then drawn between the iconic British luxury fashion brand Burberry and the Australian bespoke tailoring and shirt making company J. H. Cutler. The relationship between luxury and creativity is shown to be varied and complex.

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More information

Accepted/In Press date: October 2016
Published date: 2017
Organisations: Winchester School of Art

Identifiers

Local EPrints ID: 401466
URI: https://eprints.soton.ac.uk/id/eprint/401466
PURE UUID: 44a17d64-02ee-487d-9adf-f87b47f7747d
ORCID for Joanne Roberts: ORCID iD orcid.org/0000-0001-5337-1698

Catalogue record

Date deposited: 17 Oct 2016 13:49
Last modified: 06 Jun 2018 12:25

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Contributors

Author: Joanne Roberts ORCID iD
Author: John Armitage
Editor: Choi Tsan-Ming
Editor: Shen Bin

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