Robust affective priming effects in a conditional pronunciation task: evidence for the semantic representation of evaluative information
Robust affective priming effects in a conditional pronunciation task: evidence for the semantic representation of evaluative information
Based on the hypothesis that information about the valence of words is encoded in a semantic system, we predicted that the match between the valence of a prime and the valence of a target word will influence the pronunciation of the target only if and to the extent that pronunciation is semantically mediated. In line with this prediction, we found affective priming effects (faster pronunciation when prime and target had the same valence than when they had a different valence) only when participants were instructed to read words but not nonwords (Experiment 1) or words that were not names of occupations (Experiment 2). Priming was not significant when participants were asked to read white but not red words (Experiment 1) or words that did not have a frame around them (Experiment 2).
251-264
De Houwer, Jan
87f1c427-b67c-4296-868b-935c0557193e
Randell, Tom
229fcc1b-8a4d-4ecc-98b5-1004f95a0665
February 2004
De Houwer, Jan
87f1c427-b67c-4296-868b-935c0557193e
Randell, Tom
229fcc1b-8a4d-4ecc-98b5-1004f95a0665
De Houwer, Jan and Randell, Tom
(2004)
Robust affective priming effects in a conditional pronunciation task: evidence for the semantic representation of evaluative information.
Cognition and Emotion, 18 (2), .
(doi:10.1080/02699930341000022).
Abstract
Based on the hypothesis that information about the valence of words is encoded in a semantic system, we predicted that the match between the valence of a prime and the valence of a target word will influence the pronunciation of the target only if and to the extent that pronunciation is semantically mediated. In line with this prediction, we found affective priming effects (faster pronunciation when prime and target had the same valence than when they had a different valence) only when participants were instructed to read words but not nonwords (Experiment 1) or words that were not names of occupations (Experiment 2). Priming was not significant when participants were asked to read white but not red words (Experiment 1) or words that did not have a frame around them (Experiment 2).
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Published date: February 2004
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Local EPrints ID: 40148
URI: http://eprints.soton.ac.uk/id/eprint/40148
ISSN: 0269-9931
PURE UUID: ff4b319f-e76e-4ace-ad53-5b4911e0600d
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Date deposited: 03 Jul 2006
Last modified: 15 Mar 2024 08:17
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Author:
Jan De Houwer
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