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Attention to primes modulates affective priming of pronunciation responses

Attention to primes modulates affective priming of pronunciation responses
Attention to primes modulates affective priming of pronunciation responses
In studies on affective priming of pronunciation responses, two words are presented on each trial and participants are asked to read the second word out loud. Whereas some studies revealed shorter reaction times when the two words had the same valence than when they had a different valence, other studies either found no effect of affective congruence or revealed a reversed effect. In the present experiments, a significant effect of affective congruence only emerged when filler trials were presented in which the prime and target were identical and participants were instructed to attend to the primes (Experiment 2). No effects were found when participants were merely instructed to attend to or ignore the primes (Experiment 1), or when affectively incongruent filler trials were presented and participants were instructed to ignore the primes (Experiment 2).
affective priming, automatic attitude activation, word reading
1618-3169
163-170
De Houwer, Jan
87f1c427-b67c-4296-868b-935c0557193e
Randell, Tom
229fcc1b-8a4d-4ecc-98b5-1004f95a0665
De Houwer, Jan
87f1c427-b67c-4296-868b-935c0557193e
Randell, Tom
229fcc1b-8a4d-4ecc-98b5-1004f95a0665

De Houwer, Jan and Randell, Tom (2002) Attention to primes modulates affective priming of pronunciation responses. Experimental Psychology, 49 (3), 163-170. (doi:10.1026//1618-3169.49.3.163).

Record type: Article

Abstract

In studies on affective priming of pronunciation responses, two words are presented on each trial and participants are asked to read the second word out loud. Whereas some studies revealed shorter reaction times when the two words had the same valence than when they had a different valence, other studies either found no effect of affective congruence or revealed a reversed effect. In the present experiments, a significant effect of affective congruence only emerged when filler trials were presented in which the prime and target were identical and participants were instructed to attend to the primes (Experiment 2). No effects were found when participants were merely instructed to attend to or ignore the primes (Experiment 1), or when affectively incongruent filler trials were presented and participants were instructed to ignore the primes (Experiment 2).

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Published date: July 2002
Keywords: affective priming, automatic attitude activation, word reading

Identifiers

Local EPrints ID: 40149
URI: http://eprints.soton.ac.uk/id/eprint/40149
ISSN: 1618-3169
PURE UUID: dd3521f8-bec1-4bd7-87db-3475ad5243bb

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Date deposited: 04 Jul 2006
Last modified: 19 Jul 2019 18:56

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Contributors

Author: Jan De Houwer
Author: Tom Randell

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