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External validity of contingent valuation: comparing hypothetical and actual payments

External validity of contingent valuation: comparing hypothetical and actual payments
External validity of contingent valuation: comparing hypothetical and actual payments
Whilst contingent valuation is increasingly used in economics to value benefits, questions remain concerning its external validity that is do hypothetical responses match actual responses? We present results from the first within sample field test. Whilst Hypothetical No is always an Actual No, Hypothetical Yes exceed Actual Yes responses. A constant rate of response reversals across bids/prices could suggest theoretically consistent option value responses. Certainty calibrations (verbal and numerical response scales) minimise hypothetical–actual discrepancies offering a useful solution. Helping respondents resolve uncertainty may reduce the discrepancy between hypothetical and actual payments and thus lead to more accurate policy recommendations.
1099-1050
1467-1473
Ryan, Mandy
92290d80-9a03-4b84-a695-9b3573319e52
Mentzakis, Emmanouil
c0922185-18c7-49c2-a659-8ee6d89b5d74
Jareinpituk, Suthi
d32de71f-62ea-4ff9-8925-1e702a330033
Cairns, John
bab5dd87-f5f1-4b7c-9c44-2b1c766b3a69
Ryan, Mandy
92290d80-9a03-4b84-a695-9b3573319e52
Mentzakis, Emmanouil
c0922185-18c7-49c2-a659-8ee6d89b5d74
Jareinpituk, Suthi
d32de71f-62ea-4ff9-8925-1e702a330033
Cairns, John
bab5dd87-f5f1-4b7c-9c44-2b1c766b3a69

Ryan, Mandy, Mentzakis, Emmanouil, Jareinpituk, Suthi and Cairns, John (2017) External validity of contingent valuation: comparing hypothetical and actual payments. Health Economics, 26 (11), 1467-1473. (doi:10.1002/hec.3436).

Record type: Article

Abstract

Whilst contingent valuation is increasingly used in economics to value benefits, questions remain concerning its external validity that is do hypothetical responses match actual responses? We present results from the first within sample field test. Whilst Hypothetical No is always an Actual No, Hypothetical Yes exceed Actual Yes responses. A constant rate of response reversals across bids/prices could suggest theoretically consistent option value responses. Certainty calibrations (verbal and numerical response scales) minimise hypothetical–actual discrepancies offering a useful solution. Helping respondents resolve uncertainty may reduce the discrepancy between hypothetical and actual payments and thus lead to more accurate policy recommendations.

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Accepted/In Press date: 8 September 2016
e-pub ahead of print date: 9 October 2016
Published date: November 2017
Organisations: Economics

Identifiers

Local EPrints ID: 403621
URI: http://eprints.soton.ac.uk/id/eprint/403621
ISSN: 1099-1050
PURE UUID: 223d4af9-ca2a-4de1-b22a-00e5ca17a468
ORCID for Emmanouil Mentzakis: ORCID iD orcid.org/0000-0003-1761-209X

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Date deposited: 07 Dec 2016 13:56
Last modified: 16 Mar 2024 04:10

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Contributors

Author: Mandy Ryan
Author: Suthi Jareinpituk
Author: John Cairns

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