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Keyboard warriors in cyberfights: conflict in online communities of consumption and its effects on community resources

Keyboard warriors in cyberfights: conflict in online communities of consumption and its effects on community resources
Keyboard warriors in cyberfights: conflict in online communities of consumption and its effects on community resources
Conflicts are very common in Online Consumption Communities (OCC) and prior research indicates contradictory effects on community-related outcomes. We find via qualitative investigation that two types of conflicts operate, with opposing effects. This research builds knowledge of OCC conflict and value formation, helping to better manage heterogeneity in OCC
0098-9258
685-686
Sibai, Olivier
1af44338-3863-403e-80a2-a985bdd7a520
de Valck, Kristine
a073b01f-f4a9-48c5-a6fd-43f65ec81e6a
Farrell, Andrew
9e84f894-53b6-4025-8038-4890e1f1548a
Rudd, John
fb2874bc-77c4-4fbe-aa9d-9e41a6b6b383
Sibai, Olivier
1af44338-3863-403e-80a2-a985bdd7a520
de Valck, Kristine
a073b01f-f4a9-48c5-a6fd-43f65ec81e6a
Farrell, Andrew
9e84f894-53b6-4025-8038-4890e1f1548a
Rudd, John
fb2874bc-77c4-4fbe-aa9d-9e41a6b6b383

Sibai, Olivier, de Valck, Kristine, Farrell, Andrew and Rudd, John (2014) Keyboard warriors in cyberfights: conflict in online communities of consumption and its effects on community resources. Advances in Consumer Research, 42, 685-686.

Record type: Article

Abstract

Conflicts are very common in Online Consumption Communities (OCC) and prior research indicates contradictory effects on community-related outcomes. We find via qualitative investigation that two types of conflicts operate, with opposing effects. This research builds knowledge of OCC conflict and value formation, helping to better manage heterogeneity in OCC

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Sibai, De Valck, Farrell, Rudd 2014 ACR.pdf - Author's Original
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More information

Published date: 2014
Related URLs:
Organisations: Faculty of Business, Law and Art

Identifiers

Local EPrints ID: 403733
URI: http://eprints.soton.ac.uk/id/eprint/403733
ISSN: 0098-9258
PURE UUID: 122bc6d1-42e7-4fcd-8804-60e55387555a
ORCID for Andrew Farrell: ORCID iD orcid.org/0000-0002-5903-3611

Catalogue record

Date deposited: 09 Dec 2016 12:08
Last modified: 15 Mar 2024 03:49

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Contributors

Author: Olivier Sibai
Author: Kristine de Valck
Author: Andrew Farrell ORCID iD
Author: John Rudd

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