The forgotten brand personality dimension

Haji, Iftakar, Evanschitzky, Heiner, Combe, Ian and Farrell, Andrew (2012) The forgotten brand personality dimension. Advances in Consumer Research, 40, 442-453.

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Published date: 2012

Organisations: Southampton Business School

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Local EPrints ID: 403740

URI: http://eprints.soton.ac.uk/id/eprint/403740

PURE UUID: 2872bde5-e285-456f-894c-065a2de51ee4

ORCID for Andrew Farrell:

orcid.org/0000-0002-5903-3611

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Date deposited: 09 Dec 2016 13:44

Last modified: 15 Mar 2024 03:49

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Contributors

Author: Iftakar Haji

Author: Heiner Evanschitzky

Author: Ian Combe

Author: Andrew Farrell

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