The University of Southampton
University of Southampton Institutional Repository

The forgotten brand personality dimension

The forgotten brand personality dimension
The forgotten brand personality dimension
442-453
Haji, Iftakar
86bfef25-0e58-4844-8efb-8a516b9685a4
Evanschitzky, Heiner
73565ca7-3d89-48fc-b7a0-b4c3845f5ef9
Combe, Ian
03bc21d8-a9c3-459e-b852-43faaabf44a8
Farrell, Andrew
9e84f894-53b6-4025-8038-4890e1f1548a
Haji, Iftakar
86bfef25-0e58-4844-8efb-8a516b9685a4
Evanschitzky, Heiner
73565ca7-3d89-48fc-b7a0-b4c3845f5ef9
Combe, Ian
03bc21d8-a9c3-459e-b852-43faaabf44a8
Farrell, Andrew
9e84f894-53b6-4025-8038-4890e1f1548a

Haji, Iftakar, Evanschitzky, Heiner, Combe, Ian and Farrell, Andrew (2012) The forgotten brand personality dimension. Advances in Consumer Research, 40, 442-453.

Record type: Article
Text
Haji, Evanschitzky, Combe, Farrell 2012 ACR.pdf - Author's Original
Download (454kB)

More information

Published date: 2012
Organisations: Southampton Business School

Identifiers

Local EPrints ID: 403740
URI: http://eprints.soton.ac.uk/id/eprint/403740
PURE UUID: 2872bde5-e285-456f-894c-065a2de51ee4
ORCID for Andrew Farrell: ORCID iD orcid.org/0000-0002-5903-3611

Catalogue record

Date deposited: 09 Dec 2016 13:44
Last modified: 19 Jul 2019 19:32

Export record

Contributors

Author: Iftakar Haji
Author: Heiner Evanschitzky
Author: Ian Combe
Author: Andrew Farrell ORCID iD

University divisions

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×