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Enjoyment of the shopping experience: impact on customers' repatronage intentions and gender influence

Enjoyment of the shopping experience: impact on customers' repatronage intentions and gender influence
Enjoyment of the shopping experience: impact on customers' repatronage intentions and gender influence
In this paper the authors investigate enjoyment of the shopping experience, its influence on consumers' intention to repatronise a regional shopping centre and the effect of gender differences on shopping enjoyment. Four dimensions of shopping enjoyment are proposed and a 16-item measure is developed to assess 536 consumer perceptions of the shopping experience across five counties in the United Kingdom. Findings indicate that shopping experience enjoyment has a significant positive influence upon customers' repatronage intentions. Furthermore, men are found to have a stronger relationship of enjoyment with repatronage than women. The implications of these results are discussed, together with managerial implications, study limitations, and future research directions
0264-2069
583-604
Hart, Cathy
09658be6-9938-44cf-ace7-9421d8979312
Farrell, Andrew
9e84f894-53b6-4025-8038-4890e1f1548a
Stachow, Grazyna
64b36fa3-de6e-4a80-98a4-f50d4c8bd37c
Reed, Gary
203ff511-025f-4221-8b76-9b15db0ec5b1
Cadogan, John W.
09f94cb5-54a7-4ca4-ad89-4b303347ff2a
Hart, Cathy
09658be6-9938-44cf-ace7-9421d8979312
Farrell, Andrew
9e84f894-53b6-4025-8038-4890e1f1548a
Stachow, Grazyna
64b36fa3-de6e-4a80-98a4-f50d4c8bd37c
Reed, Gary
203ff511-025f-4221-8b76-9b15db0ec5b1
Cadogan, John W.
09f94cb5-54a7-4ca4-ad89-4b303347ff2a

Hart, Cathy, Farrell, Andrew, Stachow, Grazyna, Reed, Gary and Cadogan, John W. (2007) Enjoyment of the shopping experience: impact on customers' repatronage intentions and gender influence. The Service Industries Journal, 27 (5), 583-604. (doi:10.1080/02642060701411757).

Record type: Article

Abstract

In this paper the authors investigate enjoyment of the shopping experience, its influence on consumers' intention to repatronise a regional shopping centre and the effect of gender differences on shopping enjoyment. Four dimensions of shopping enjoyment are proposed and a 16-item measure is developed to assess 536 consumer perceptions of the shopping experience across five counties in the United Kingdom. Findings indicate that shopping experience enjoyment has a significant positive influence upon customers' repatronage intentions. Furthermore, men are found to have a stronger relationship of enjoyment with repatronage than women. The implications of these results are discussed, together with managerial implications, study limitations, and future research directions

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Hart, Farrell, Stachow, Reed, Cadogan 2007 SIJ.pdf - Author's Original
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Published date: 2007
Organisations: Southampton Business School

Identifiers

Local EPrints ID: 403756
URI: http://eprints.soton.ac.uk/id/eprint/403756
ISSN: 0264-2069
PURE UUID: f8a6023c-f2a4-43ed-acd1-e2c1f18c41c0
ORCID for Andrew Farrell: ORCID iD orcid.org/0000-0002-5903-3611

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Date deposited: 09 Dec 2016 14:18
Last modified: 16 Dec 2019 19:34

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