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Engaging students and MOOC learners through social media

Engaging students and MOOC learners through social media
Engaging students and MOOC learners through social media
This paper reports upon an initiative to integrate the Digital Marketing MOOC we produced with FutureLearn into an introductory module for MSc Digital Marketing students at the University of Southampton. We are currently drawing upon the lessons learned from this experiment to integrate more of our MOOCs and their related face to face modules in creative ways. We begin by reviewing the role of social learning before presenting the feedback received from students of their MOOC participation experience. On the whole the feedback was very positive, although we initially received some unexpected criticism for asking fee-paying students to participate in a free online course. These results provided us with an interesting opportunity to discuss the changing nature of value and consumerism in higher education
Harris, Lisa
cf587c06-2cf7-49e6-aef8-c9452cbff529
Molesworth, Michael
48a49a79-1d99-4120-b0aa-578e42541724
Harris, Lisa
cf587c06-2cf7-49e6-aef8-c9452cbff529
Molesworth, Michael
48a49a79-1d99-4120-b0aa-578e42541724

Harris, Lisa and Molesworth, Michael (2016) Engaging students and MOOC learners through social media At Social Media in Higher Education, United Kingdom. (doi:10.7190/SocMedHE/2015/9).

Record type: Conference or Workshop Item (Paper)

Abstract

This paper reports upon an initiative to integrate the Digital Marketing MOOC we produced with FutureLearn into an introductory module for MSc Digital Marketing students at the University of Southampton. We are currently drawing upon the lessons learned from this experiment to integrate more of our MOOCs and their related face to face modules in creative ways. We begin by reviewing the role of social learning before presenting the feedback received from students of their MOOC participation experience. On the whole the feedback was very positive, although we initially received some unexpected criticism for asking fee-paying students to participate in a free online course. These results provided us with an interesting opportunity to discuss the changing nature of value and consumerism in higher education

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More information

e-pub ahead of print date: 25 November 2016
Published date: 16 December 2016
Venue - Dates: Social Media in Higher Education, United Kingdom, 2016-12-16
Organisations: Centre for Digital, Interactive & Data Driven Marketing

Identifiers

Local EPrints ID: 404315
URI: http://eprints.soton.ac.uk/id/eprint/404315
PURE UUID: 6efebc36-95eb-48c3-a32b-243859489326

Catalogue record

Date deposited: 05 Jan 2017 12:05
Last modified: 01 Nov 2017 17:34

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