Engaging students and MOOC learners through social media

Harris, Lisa and Molesworth, Michael (2016) Engaging students and MOOC learners through social media At Social Media in Higher Education, United Kingdom. (doi:10.7190/SocMedHE/2015/9).


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This paper reports upon an initiative to integrate the Digital Marketing MOOC we produced with FutureLearn into an introductory module for MSc Digital Marketing students at the University of Southampton. We are currently drawing upon the lessons learned from this experiment to integrate more of our MOOCs and their related face to face modules in creative ways. We begin by reviewing the role of social learning before presenting the feedback received from students of their MOOC participation experience. On the whole the feedback was very positive, although we initially received some unexpected criticism for asking fee-paying students to participate in a free online course. These results provided us with an interesting opportunity to discuss the changing nature of value and consumerism in higher education

Item Type: Conference or Workshop Item (Paper)
Digital Object Identifier (DOI): doi:10.7190/SocMedHE/2015/9
Venue - Dates: Social Media in Higher Education, United Kingdom, 2016-12-16
Organisations: Centre for Digital, Interactive & Data Driven Marketing
ePrint ID: 404315
Date :
Date Event
16 December 2016Published
Date Deposited: 05 Jan 2017 12:05
Last Modified: 17 Apr 2017 00:39
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/404315

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