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Editorial: Introduction to the special issue: Strategic Marketing - new horizons in theory and research

Editorial: Introduction to the special issue: Strategic Marketing - new horizons in theory and research
Editorial: Introduction to the special issue: Strategic Marketing - new horizons in theory and research
0309-0566
2070-2076
Rudd, John M.
1a24304c-fc85-423c-89d0-bd1c69f89e21
Jaakkola, Matti
8b73957d-296c-4416-88fd-0cb4b0ddcb10
Marshall, Greg
46d548dc-9b10-4ee7-857b-1eab7ae46551
Rudd, John M.
1a24304c-fc85-423c-89d0-bd1c69f89e21
Jaakkola, Matti
8b73957d-296c-4416-88fd-0cb4b0ddcb10
Marshall, Greg
46d548dc-9b10-4ee7-857b-1eab7ae46551

Rudd, John M., Jaakkola, Matti and Marshall, Greg (2016) Editorial: Introduction to the special issue: Strategic Marketing - new horizons in theory and research. [in special issue: Strategic Marketing - new horizons in theory and research] European Journal of Marketing, 50 (12), 2070-2076. (doi:10.1108/EJM-11-2016-0612).

Record type: Article
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__soton.ac.uk_UDE_PersonalFiles_Users_sb1u11_mydocuments_Academic Papers EPrints & REF_SBS Papers in ePrints_PDF_Proof (002) Jaakkola.pdf - Accepted Manuscript
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Accepted/In Press date: 1 November 2016
e-pub ahead of print date: 14 November 2016
Published date: 14 November 2016
Organisations: Southampton Business School

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Local EPrints ID: 404793
URI: http://eprints.soton.ac.uk/id/eprint/404793
ISSN: 0309-0566
PURE UUID: f1ae5e67-260d-4406-8a1b-2150f9cac6e9

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Date deposited: 23 Jan 2017 15:29
Last modified: 15 Mar 2024 06:14

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Contributors

Author: John M. Rudd
Author: Matti Jaakkola
Author: Greg Marshall

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