Editorial: Introduction to the special issue: Strategic Marketing - new horizons in theory and research
Editorial: Introduction to the special issue: Strategic Marketing - new horizons in theory and research
2070-2076
Rudd, John M.
1a24304c-fc85-423c-89d0-bd1c69f89e21
Jaakkola, Matti
8b73957d-296c-4416-88fd-0cb4b0ddcb10
Marshall, Greg
46d548dc-9b10-4ee7-857b-1eab7ae46551
14 November 2016
Rudd, John M.
1a24304c-fc85-423c-89d0-bd1c69f89e21
Jaakkola, Matti
8b73957d-296c-4416-88fd-0cb4b0ddcb10
Marshall, Greg
46d548dc-9b10-4ee7-857b-1eab7ae46551
Rudd, John M., Jaakkola, Matti and Marshall, Greg
(2016)
Editorial: Introduction to the special issue: Strategic Marketing - new horizons in theory and research.
[in special issue: Strategic Marketing - new horizons in theory and research]
European Journal of Marketing, 50 (12), .
(doi:10.1108/EJM-11-2016-0612).
Text
__soton.ac.uk_UDE_PersonalFiles_Users_sb1u11_mydocuments_Academic Papers EPrints & REF_SBS Papers in ePrints_PDF_Proof (002) Jaakkola.pdf
- Accepted Manuscript
More information
Accepted/In Press date: 1 November 2016
e-pub ahead of print date: 14 November 2016
Published date: 14 November 2016
Organisations:
Southampton Business School
Identifiers
Local EPrints ID: 404793
URI: http://eprints.soton.ac.uk/id/eprint/404793
ISSN: 0309-0566
PURE UUID: f1ae5e67-260d-4406-8a1b-2150f9cac6e9
Catalogue record
Date deposited: 23 Jan 2017 15:29
Last modified: 15 Mar 2024 06:14
Export record
Altmetrics
Contributors
Author:
John M. Rudd
Author:
Matti Jaakkola
Author:
Greg Marshall
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.
View more statistics