Farrell, Andrew and Rudd, John M. (2009) Factor Analysis and Discriminant Validity: A Brief Review of Some Practical Issues. In Australia-New Zealand Marketing Academy Conference. Australia-New Zealand Marketing Academy..
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Published date: 1 December 2009
Organisations:
Digital and Data Driven Marketing
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Local EPrints ID: 408960
URI: http://eprints.soton.ac.uk/id/eprint/408960
PURE UUID: b7349e69-8a1f-4c59-bba5-827a6506e25b
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Date deposited: 28 May 2017 04:04
Last modified: 11 Dec 2021 19:23
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Contributors
Author:
Andrew Farrell
Author:
John M. Rudd
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