What Does Good Look Like? A Three Country Examination of Marketing Practice
What Does Good Look Like? A Three Country Examination of Marketing Practice
European Marketing Academy Conference
Rudd, John M.
1a24304c-fc85-423c-89d0-bd1c69f89e21
Farrell, Andrew
9e84f894-53b6-4025-8038-4890e1f1548a
Sood, Aarti
1c1b9392-3f91-42e3-a72f-7032433040d5
1 May 2013
Rudd, John M.
1a24304c-fc85-423c-89d0-bd1c69f89e21
Farrell, Andrew
9e84f894-53b6-4025-8038-4890e1f1548a
Sood, Aarti
1c1b9392-3f91-42e3-a72f-7032433040d5
Rudd, John M., Farrell, Andrew and Sood, Aarti
(2013)
What Does Good Look Like? A Three Country Examination of Marketing Practice.
In European Marketing Academy Conference.
European Marketing Academy Conference..
Record type:
Conference or Workshop Item
(Paper)
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More information
Published date: 1 May 2013
Organisations:
Digital and Data Driven Marketing
Identifiers
Local EPrints ID: 408968
URI: http://eprints.soton.ac.uk/id/eprint/408968
PURE UUID: ef34664a-c8e5-41f3-8a41-974a746b3e06
Catalogue record
Date deposited: 28 May 2017 04:05
Last modified: 11 Dec 2021 19:23
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Contributors
Author:
John M. Rudd
Author:
Andrew Farrell
Author:
Aarti Sood
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