Rudd, John M., Farrell, Andrew and Sood, Aarti (2013) What Does Good Look Like? A Three Country Examination of Marketing Practice. In European Marketing Academy Conference. European Marketing Academy Conference..
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Conference or Workshop Item
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Published date: 1 May 2013
Organisations:
Digital and Data Driven Marketing
Identifiers
Local EPrints ID: 408968
URI: http://eprints.soton.ac.uk/id/eprint/408968
PURE UUID: ef34664a-c8e5-41f3-8a41-974a746b3e06
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Date deposited: 28 May 2017 04:05
Last modified: 11 Dec 2021 19:23
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Contributors
Author:
John M. Rudd
Author:
Andrew Farrell
Author:
Aarti Sood
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