Relationship Fading in Business-to-Consumer Context
Relationship Fading in Business-to-Consumer Context
European Marketing Academy Conference
Pokorska, Joanna
4461900d-5f4d-424b-9fd1-2bb49834e176
Farrell, Andrew
9e84f894-53b6-4025-8038-4890e1f1548a
Evanschitzky, Heiner
73565ca7-3d89-48fc-b7a0-b4c3845f5ef9
Pillai, Kishore
d2d78fc7-df22-42f9-b7c8-8026828d7377
1 May 2013
Pokorska, Joanna
4461900d-5f4d-424b-9fd1-2bb49834e176
Farrell, Andrew
9e84f894-53b6-4025-8038-4890e1f1548a
Evanschitzky, Heiner
73565ca7-3d89-48fc-b7a0-b4c3845f5ef9
Pillai, Kishore
d2d78fc7-df22-42f9-b7c8-8026828d7377
Pokorska, Joanna, Farrell, Andrew, Evanschitzky, Heiner and Pillai, Kishore
(2013)
Relationship Fading in Business-to-Consumer Context.
In European Marketing Academy Conference.
European Marketing Academy Conference..
Record type:
Conference or Workshop Item
(Paper)
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More information
Published date: 1 May 2013
Organisations:
Digital and Data Driven Marketing
Identifiers
Local EPrints ID: 408972
URI: http://eprints.soton.ac.uk/id/eprint/408972
PURE UUID: 1b61c966-9da9-4d98-be7f-e1e43ebf83d2
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Date deposited: 28 May 2017 04:05
Last modified: 12 Aug 2022 18:41
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Contributors
Author:
Joanna Pokorska
Author:
Andrew Farrell
Author:
Heiner Evanschitzky
Author:
Kishore Pillai
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