Pokorska, Joanna, Farrell, Andrew, Evanschitzky, Heiner and Pillai, Kishore (2013) Relationship Fading in Business-to-Consumer Context. In European Marketing Academy Conference. European Marketing Academy Conference..
Record type:
Conference or Workshop Item
(Paper)
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More information
Published date: 1 May 2013
Organisations:
Digital and Data Driven Marketing
Identifiers
Local EPrints ID: 408972
URI: http://eprints.soton.ac.uk/id/eprint/408972
PURE UUID: 1b61c966-9da9-4d98-be7f-e1e43ebf83d2
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Date deposited: 28 May 2017 04:05
Last modified: 12 Aug 2022 18:41
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Contributors
Author:
Joanna Pokorska
Author:
Andrew Farrell
Author:
Heiner Evanschitzky
Author:
Kishore Pillai
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