We Want Drama! The Effect of Online Conflict on Social Capital In Online Communities Of Consumption
We Want Drama! The Effect of Online Conflict on Social Capital In Online Communities Of Consumption
European Marketing Academy Conference
Sibai, Olivier
1af44338-3863-403e-80a2-a985bdd7a520
de Valck, Kristine
a073b01f-f4a9-48c5-a6fd-43f65ec81e6a
Rudd, John M.
1a24304c-fc85-423c-89d0-bd1c69f89e21
Farrell, Andrew
9e84f894-53b6-4025-8038-4890e1f1548a
31 May 2013
Sibai, Olivier
1af44338-3863-403e-80a2-a985bdd7a520
de Valck, Kristine
a073b01f-f4a9-48c5-a6fd-43f65ec81e6a
Rudd, John M.
1a24304c-fc85-423c-89d0-bd1c69f89e21
Farrell, Andrew
9e84f894-53b6-4025-8038-4890e1f1548a
Sibai, Olivier, de Valck, Kristine, Rudd, John M. and Farrell, Andrew
(2013)
We Want Drama! The Effect of Online Conflict on Social Capital In Online Communities Of Consumption.
In European Marketing Academy Conference.
European Marketing Academy Conference..
Record type:
Conference or Workshop Item
(Paper)
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More information
Published date: 31 May 2013
Organisations:
Digital and Data Driven Marketing
Identifiers
Local EPrints ID: 408976
URI: http://eprints.soton.ac.uk/id/eprint/408976
PURE UUID: 61bdeffb-e468-4499-bc41-62743624fe79
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Date deposited: 28 May 2017 04:05
Last modified: 11 Dec 2021 19:23
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Contributors
Author:
Olivier Sibai
Author:
Kristine de Valck
Author:
John M. Rudd
Author:
Andrew Farrell
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