Measuring Social Identity in Interfunctional Research in Marketing
Measuring Social Identity in Interfunctional Research in Marketing
European Marketing Academy Conference
Dewsnap, Belinda
b95be708-f742-48d8-b868-916c95809539
Farrell, Andrew
9e84f894-53b6-4025-8038-4890e1f1548a
Micevski, Milena
1aad15d1-97a1-47bf-9a6f-273fc8321928
31 May 2013
Dewsnap, Belinda
b95be708-f742-48d8-b868-916c95809539
Farrell, Andrew
9e84f894-53b6-4025-8038-4890e1f1548a
Micevski, Milena
1aad15d1-97a1-47bf-9a6f-273fc8321928
Dewsnap, Belinda, Farrell, Andrew and Micevski, Milena
(2013)
Measuring Social Identity in Interfunctional Research in Marketing.
In European Marketing Academy Conference.
European Marketing Academy Conference..
Record type:
Conference or Workshop Item
(Paper)
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More information
Published date: 31 May 2013
Organisations:
Digital and Data Driven Marketing
Identifiers
Local EPrints ID: 408984
URI: http://eprints.soton.ac.uk/id/eprint/408984
PURE UUID: 9ec0c421-bf5f-495b-8ef1-9c669c1a8ec0
Catalogue record
Date deposited: 28 May 2017 04:05
Last modified: 13 Jul 2022 16:40
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Contributors
Author:
Belinda Dewsnap
Author:
Andrew Farrell
Author:
Milena Micevski
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