Wiley Encyclopaedia of Management: Volume 9 - Marketing

Lee, Nick and Farrell, Andrew (eds.) (2014) Wiley Encyclopaedia of Management: Volume 9 - Marketing , vol. 9, 3 ed. Wiley-Blackwell

Record type: Book

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More information

Published date: 1 June 2014

Organisations: Digital and Data Driven Marketing

Local EPrints ID: 408990

URI: http://eprints.soton.ac.uk/id/eprint/408990

PURE UUID: 7f2a56e5-b6f1-40af-8051-ec015588bcb3

ORCID for Andrew Farrell:

orcid.org/0000-0002-5903-3611

Date deposited: 28 May 2017 04:05

Last modified: 15 Mar 2024 13:32

Editor: Nick Lee

Editor: Andrew Farrell

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