Smart Fashions for Limited Incomes: Disseminating chic for less than a penny a day in Vogue's 3rd book of knitting and crochet
Smart Fashions for Limited Incomes: Disseminating chic for less than a penny a day in Vogue's 3rd book of knitting and crochet
This paper examines the emergence of Vogue’s 3rd Book of Knitting and Crochet to examine how couture was disseminated from the pages of Vogue magazine, as a form of craft and appropriation for those living on limited incomes. In the 1930’s publishing houses began to expand to include publication of additional supplements to be sold with their leading magazine titles. For Condé Nast this was a plight to target the middle class housewife living on reasonable means. The ‘Chic For Less Than a Penny a Day’ editorial explained to readers that ‘knowing what to buy means more than having a big allowance to spend’. Guided by Vogue, women could look smart in an outfit costing a few guineas, taking inspiration from Paris and London. Seeking to explain how the fashion knitwear supplement was designed to enhance ideals of luxury for everyday women. Creative direction will be used to investigate the adaptation of fashion media and modern female identities during the inter-war period.
Holcombe, Lyanne
27ed691c-b297-413d-835b-e0395cb5b471
28 August 2015
Holcombe, Lyanne
27ed691c-b297-413d-835b-e0395cb5b471
Holcombe, Lyanne
(2015)
Smart Fashions for Limited Incomes: Disseminating chic for less than a penny a day in Vogue's 3rd book of knitting and crochet.
In In the Loop 4.
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Abstract
This paper examines the emergence of Vogue’s 3rd Book of Knitting and Crochet to examine how couture was disseminated from the pages of Vogue magazine, as a form of craft and appropriation for those living on limited incomes. In the 1930’s publishing houses began to expand to include publication of additional supplements to be sold with their leading magazine titles. For Condé Nast this was a plight to target the middle class housewife living on reasonable means. The ‘Chic For Less Than a Penny a Day’ editorial explained to readers that ‘knowing what to buy means more than having a big allowance to spend’. Guided by Vogue, women could look smart in an outfit costing a few guineas, taking inspiration from Paris and London. Seeking to explain how the fashion knitwear supplement was designed to enhance ideals of luxury for everyday women. Creative direction will be used to investigate the adaptation of fashion media and modern female identities during the inter-war period.
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In the Loop 4 Aug 15
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Published date: 28 August 2015
Venue - Dates:
In the Loop 4 - Knitting From Craft to Couture: Knitting in the Round, 2015-08-26 - 2015-08-28
Organisations:
Fashion & Textile Design
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Local EPrints ID: 410185
URI: http://eprints.soton.ac.uk/id/eprint/410185
PURE UUID: 3072b14d-d0b2-4357-bcad-325557254232
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Date deposited: 06 Jun 2017 04:02
Last modified: 15 Mar 2024 14:21
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Author:
Lyanne Holcombe
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