The University of Southampton
×
Filter your search:
University of Southampton Institutional Repository

The effect of e-commerce on customer behaviour

The effect of e-commerce on customer behaviour
The effect of e-commerce on customer behaviour
The rapid development of the Internet changed customers’ consumption and companies marketing strategies toward online shopping. The research focuses on e-commerce influence on consumer behaviour. The aim of this research is to find the influence of consumer behaviour on purchasing intention in online shopping environment. Semi-structured interviews and online questionnaire survey were used to collect data, which were analysed using content analysis and SPSS software. Results showed that personalised e-commerce, customer satisfaction and customer loyalty influence customer-purchasing intention.
Chen, Ya-Ling
fcb83165-15fc-4b61-a70e-bb1fd66dbbd7
Bazaki, Eirini
df6ddfcb-9794-48d9-95fc-f341f1d3c695
Chen, Ya-Ling
fcb83165-15fc-4b61-a70e-bb1fd66dbbd7
Bazaki, Eirini
df6ddfcb-9794-48d9-95fc-f341f1d3c695

Chen, Ya-Ling and Bazaki, Eirini (2017) The effect of e-commerce on customer behaviour. In 2017 Global Fashion Management Conference at Vienna.

Record type: Conference or Workshop Item (Paper)

Abstract

The rapid development of the Internet changed customers’ consumption and companies marketing strategies toward online shopping. The research focuses on e-commerce influence on consumer behaviour. The aim of this research is to find the influence of consumer behaviour on purchasing intention in online shopping environment. Semi-structured interviews and online questionnaire survey were used to collect data, which were analysed using content analysis and SPSS software. Results showed that personalised e-commerce, customer satisfaction and customer loyalty influence customer-purchasing intention.

This record has no associated files available for download.

More information

Published date: 2017
Related URLs:
Organisations: Fashion & Textile Design

Identifiers

Local EPrints ID: 410979
URI: http://eprints.soton.ac.uk/id/eprint/410979
PURE UUID: e3e7824b-bfb4-4024-8d07-be81be13359e

Catalogue record

Date deposited: 12 Jun 2017 16:31
Last modified: 22 Jul 2022 21:32

Export record

Contributors

Author: Ya-Ling Chen
Author: Eirini Bazaki

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Library staff additional information
Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×