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The effect of e-commerce on customer behaviour

The effect of e-commerce on customer behaviour
The effect of e-commerce on customer behaviour
The rapid development of the Internet changed customers’ consumption and companies marketing strategies toward online shopping. The research focuses on e-commerce influence on consumer behaviour. The aim of this research is to find the influence of consumer behaviour on purchasing intention in online shopping environment. Semi-structured interviews and online questionnaire survey were used to collect data, which were analysed using content analysis and SPSS software. Results showed that personalised e-commerce, customer satisfaction and customer loyalty influence customer-purchasing intention.
Chen, Ya-Ling
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Bazaki, Eirini
df6ddfcb-9794-48d9-95fc-f341f1d3c695
Chen, Ya-Ling
fcb83165-15fc-4b61-a70e-bb1fd66dbbd7
Bazaki, Eirini
df6ddfcb-9794-48d9-95fc-f341f1d3c695

Chen, Ya-Ling and Bazaki, Eirini (2017) The effect of e-commerce on customer behaviour. In 2017 Global Fashion Management Conference at Vienna.

Record type: Conference or Workshop Item (Paper)

Abstract

The rapid development of the Internet changed customers’ consumption and companies marketing strategies toward online shopping. The research focuses on e-commerce influence on consumer behaviour. The aim of this research is to find the influence of consumer behaviour on purchasing intention in online shopping environment. Semi-structured interviews and online questionnaire survey were used to collect data, which were analysed using content analysis and SPSS software. Results showed that personalised e-commerce, customer satisfaction and customer loyalty influence customer-purchasing intention.

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More information

Published date: 2017
Organisations: Fashion & Textile Design

Identifiers

Local EPrints ID: 410979
URI: http://eprints.soton.ac.uk/id/eprint/410979
PURE UUID: e3e7824b-bfb4-4024-8d07-be81be13359e

Catalogue record

Date deposited: 12 Jun 2017 16:31
Last modified: 30 Jul 2020 16:33

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Contributors

Author: Ya-Ling Chen
Author: Eirini Bazaki

University divisions

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