Lin, Fenfang and Ansell, Jake (2016) An exploratory study of B2B SMEs branding in emerging market. In Academy of Marketing Annual Conference Proceedings 2016. Academy of Marketing..
Record type:
Conference or Workshop Item
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Accepted/In Press date: 1 April 2016
Published date: 4 July 2016
Venue - Dates:
Academy of Marketing Conference 2016: Radical Marketing, Newcastle Business School at Northumbria University, Newcastle, United Kingdom, 2016-07-04 - 2016-07-07
Organisations:
Digital and Data Driven Marketing
Identifiers
Local EPrints ID: 411207
URI: http://eprints.soton.ac.uk/id/eprint/411207
PURE UUID: 8a4230d8-6206-402b-8e62-34988caf0c96
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Date deposited: 15 Jun 2017 16:31
Last modified: 12 Dec 2021 04:06
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Contributors
Author:
Jake Ansell
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