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Styling South Asian youth cultures: fashion, media and society

Styling South Asian youth cultures: fashion, media and society
Styling South Asian youth cultures: fashion, media and society
For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka have all, in related and distinctive ways, been producing confident young fashion consumers, who are proving to be an important market for fashion.This book explores South Asian youth cultures and fashion across the countries of this region and their diasporas from a transnational perspective. Through visual and textual analysis of film, photography and digital cultures, as well as ethnographic fieldwork, the expert contributors look at how gender, sexuality, class, the media and faith intersect with and style youth cultures. By establishing the heterogeneous nature of South Asia and its youth cultures, they also dismantle grand western narratives that tend to understand the region's diverse cultural modernity through the lens of homogeneity.
fashion, South Asia, media, society and lifestyles, youth, Dress, cultural studies
I.B. Tauris
Lewis, Reina
dc21c847-c183-4e69-8b2f-d8e8bc3db752
Begum, Lipi
61e9217b-31c8-441c-a9f6-d17c2c668f62
Dasgupta, Rohit
d5f440d7-8d71-4292-9b2e-a2296a654a40
Begum, Lipi
61e9217b-31c8-441c-a9f6-d17c2c668f62
Dasgupta, Rohit
d5f440d7-8d71-4292-9b2e-a2296a654a40
Lewis, Reina
dc21c847-c183-4e69-8b2f-d8e8bc3db752

Lewis, Reina , Begum, Lipi and Dasgupta, Rohit (eds.) (2018) Styling South Asian youth cultures: fashion, media and society (Dress Cultures), 1st ed. London. I.B. Tauris, 248pp.

Record type: Book

Abstract

For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka have all, in related and distinctive ways, been producing confident young fashion consumers, who are proving to be an important market for fashion.This book explores South Asian youth cultures and fashion across the countries of this region and their diasporas from a transnational perspective. Through visual and textual analysis of film, photography and digital cultures, as well as ethnographic fieldwork, the expert contributors look at how gender, sexuality, class, the media and faith intersect with and style youth cultures. By establishing the heterogeneous nature of South Asia and its youth cultures, they also dismantle grand western narratives that tend to understand the region's diverse cultural modernity through the lens of homogeneity.

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More information

Accepted/In Press date: October 2017
Published date: 30 July 2018
Keywords: fashion, South Asia, media, society and lifestyles, youth, Dress, cultural studies
Organisations: Fashion & Textile Design, Winchester School of Art

Identifiers

Local EPrints ID: 411633
URI: https://eprints.soton.ac.uk/id/eprint/411633
PURE UUID: 6f52ced4-2dee-4a70-867c-487ef5c2cb7d
ORCID for Lipi Begum: ORCID iD orcid.org/0000-0002-5719-4032

Catalogue record

Date deposited: 21 Jun 2017 16:31
Last modified: 13 Mar 2019 19:51

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