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Mediated behavioural change in human-machine networks: Exploring network characteristics, trust and motivation

Mediated behavioural change in human-machine networks: Exploring network characteristics, trust and motivation
Mediated behavioural change in human-machine networks: Exploring network characteristics, trust and motivation
Human-machine networks pervade much of contemporary life. Network change is the product of structural modifications and not just participant relations. Taking citizen participation as an example, engagement with relevant stakeholders reveals trust and motivation to be the major objectives for the whole network. Using a typology to describe network state based on multiple characteristic or dimensions, we can predict possible behavioural outcomes in the network. However, this has to be mediated via attitude change rather than material or reputational reward predicted by social exchange models. Motivation for the citizen participation network can only increase in line with enhanced trust. The focus for changing network dynamics, therefore, shifts to the dimensional changes needed to encourage increased trust. It turns out that the coordinated manipulation of multiple dimensions is needed to bring about the desired shift in attitude.
Humane-machine networks Network dimensions Typology Trust Motivation Behavioural change Modelling Social exchange Social networks Virtual communities
491-500
Springer International Publishing AG
Walland, Paul
ee411ac1-9ebc-4513-a691-a3b95b599d7f
Pickering, Brian
225088d0-729e-4f17-afe2-1ad1193ccae6
Walland, Paul
ee411ac1-9ebc-4513-a691-a3b95b599d7f
Pickering, Brian
225088d0-729e-4f17-afe2-1ad1193ccae6

Walland, Paul and Pickering, Brian (2017) Mediated behavioural change in human-machine networks: Exploring network characteristics, trust and motivation. In SocInfo 2017: Social Informatics. vol. 10540, Springer International Publishing AG. pp. 491-500 . (doi:10.1007/978-3-319-67256-4_39).

Record type: Conference or Workshop Item (Paper)

Abstract

Human-machine networks pervade much of contemporary life. Network change is the product of structural modifications and not just participant relations. Taking citizen participation as an example, engagement with relevant stakeholders reveals trust and motivation to be the major objectives for the whole network. Using a typology to describe network state based on multiple characteristic or dimensions, we can predict possible behavioural outcomes in the network. However, this has to be mediated via attitude change rather than material or reputational reward predicted by social exchange models. Motivation for the citizen participation network can only increase in line with enhanced trust. The focus for changing network dynamics, therefore, shifts to the dimensional changes needed to encourage increased trust. It turns out that the coordinated manipulation of multiple dimensions is needed to bring about the desired shift in attitude.

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Mediated behavioural change in human-machine net-works: exploring network characteristics, trust and moti-vation - Accepted Manuscript
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Accepted/In Press date: 3 July 2017
e-pub ahead of print date: 2 September 2017
Published date: September 2017
Venue - Dates: International Conference on Social Informatics, United Kingdom, 2017-09-12 - 2017-09-14
Keywords: Humane-machine networks Network dimensions Typology Trust Motivation Behavioural change Modelling Social exchange Social networks Virtual communities

Identifiers

Local EPrints ID: 412769
URI: http://eprints.soton.ac.uk/id/eprint/412769
PURE UUID: aa9e6bf1-cf0a-4147-8234-7fce1e751c3e
ORCID for Brian Pickering: ORCID iD orcid.org/0000-0002-6815-2938

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Date deposited: 01 Aug 2017 16:31
Last modified: 07 Oct 2020 06:19

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Contributors

Author: Paul Walland
Author: Brian Pickering ORCID iD

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