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Position paper: culturally-oriented persuasive strategies for advergaming design

Position paper: culturally-oriented persuasive strategies for advergaming design
Position paper: culturally-oriented persuasive strategies for advergaming design
This position paper aims to discuss the role of culturally-oriented persuasive elements embedded and nhanced by gameful experiences that are related to
advertising messages. We discuss the role of culture in persuasive games and review the propositions of the application of advergaming design for cross-cultural consumer behavior. We argue about perspectives of advergaming design and persuasive gaming through cross-cultural HCI.
ACM
Wanick, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e
Ranchhod, Ashok
4502275c-3dca-4c29-a2cb-3a0356e4de0e
Wills, Gary
3a594558-6921-4e82-8098-38cd8d4e8aa0
Wanick, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e
Ranchhod, Ashok
4502275c-3dca-4c29-a2cb-3a0356e4de0e
Wills, Gary
3a594558-6921-4e82-8098-38cd8d4e8aa0

Wanick, Vanissa, Ranchhod, Ashok and Wills, Gary (2015) Position paper: culturally-oriented persuasive strategies for advergaming design. In Proceedings of the 2015 British HCI Conference. ACM..

Record type: Conference or Workshop Item (Paper)

Abstract

This position paper aims to discuss the role of culturally-oriented persuasive elements embedded and nhanced by gameful experiences that are related to
advertising messages. We discuss the role of culture in persuasive games and review the propositions of the application of advergaming design for cross-cultural consumer behavior. We argue about perspectives of advergaming design and persuasive gaming through cross-cultural HCI.

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More information

Published date: 13 July 2015
Learn more about Cyber Physical Systems research

Identifiers

Local EPrints ID: 412812
URI: http://eprints.soton.ac.uk/id/eprint/412812
PURE UUID: d0977f34-e37c-4258-a247-bacb50f6a763
ORCID for Vanissa Wanick: ORCID iD orcid.org/0000-0002-6367-1202
ORCID for Ashok Ranchhod: ORCID iD orcid.org/0000-0003-4269-8825
ORCID for Gary Wills: ORCID iD orcid.org/0000-0001-5771-4088

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Date deposited: 02 Aug 2017 16:30
Last modified: 18 Feb 2021 17:31

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Contributors

Author: Vanissa Wanick ORCID iD
Author: Ashok Ranchhod ORCID iD
Author: Gary Wills ORCID iD

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