Position paper: culturally-oriented persuasive strategies for advergaming design

Wanick, Vanissa, Ranchhod, Ashok and Wills, Gary (2015) Position paper: culturally-oriented persuasive strategies for advergaming design. In Proceedings of the 2015 British HCI Conference. Association for Computing Machinery..

Record type: Conference or Workshop Item (Paper)

Abstract

This position paper aims to discuss the role of culturally-oriented persuasive elements embedded and nhanced by gameful experiences that are related to
advertising messages. We discuss the role of culture in persuasive games and review the propositions of the application of advergaming design for cross-cultural consumer behavior. We argue about perspectives of advergaming design and persuasive gaming through cross-cultural HCI.

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Published date: 13 July 2015

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Local EPrints ID: 412812

URI: http://eprints.soton.ac.uk/id/eprint/412812

PURE UUID: d0977f34-e37c-4258-a247-bacb50f6a763

ORCID for Vanissa Wanick:

orcid.org/0000-0002-6367-1202

ORCID for Ashok Ranchhod:

orcid.org/0000-0003-4269-8825

ORCID for Gary Wills:

orcid.org/0000-0001-5771-4088

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Date deposited: 02 Aug 2017 16:30

Last modified: 19 Apr 2024 17:35

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Contributors

Author: Vanissa Wanick

Author: Ashok Ranchhod

Author: Gary Wills

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