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Beyond personalization: the influences of culture in advergaming design

Beyond personalization: the influences of culture in advergaming design
Beyond personalization: the influences of culture in advergaming design
Personalization in gaming environments tends to be related to customization and prediction of player behavior. This position paper aims to discuss the role of cultural-oriented persuasive elements integrated and enhanced by gameful experiences in the context of advertising. We discuss the role of culture in advergames and review the perspectives of crosscultural advergaming design. To conclude, we argue about perspectives of advergaming design through cross-cultural HCI and personalization techniques.
Association for Computing Machinery
Wanick, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e
Wanick, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e

Wanick, Vanissa (2015) Beyond personalization: the influences of culture in advergaming design. In CHI PLAY '15 The annual symposium on Computer-Human Interaction in Play. Association for Computing Machinery..

Record type: Conference or Workshop Item (Paper)

Abstract

Personalization in gaming environments tends to be related to customization and prediction of player behavior. This position paper aims to discuss the role of cultural-oriented persuasive elements integrated and enhanced by gameful experiences in the context of advertising. We discuss the role of culture in advergames and review the perspectives of crosscultural advergaming design. To conclude, we argue about perspectives of advergaming design through cross-cultural HCI and personalization techniques.

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Published date: 4 October 2015

Identifiers

Local EPrints ID: 412813
URI: http://eprints.soton.ac.uk/id/eprint/412813
PURE UUID: 1046866d-4fd8-452f-858c-477ca74fe006
ORCID for Vanissa Wanick: ORCID iD orcid.org/0000-0002-6367-1202

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Date deposited: 02 Aug 2017 16:30
Last modified: 21 Nov 2024 02:51

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Contributors

Author: Vanissa Wanick ORCID iD

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