Wang, Weisha and Jackson, Paul (2013) Advertising to bicultural consumers: the role of dialecticism and bicultural identity integration on persuasion. In Let's Meet Where the Continents Meet.
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Published date: 2013
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Local EPrints ID: 413199
URI: http://eprints.soton.ac.uk/id/eprint/413199
PURE UUID: fb2a9d57-545c-47f7-9dd4-debd9ac760da
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Date deposited: 17 Aug 2017 16:30
Last modified: 11 Mar 2022 02:47
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Contributors
Author:
Weisha Wang
Author:
Paul Jackson
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