Data file: excel This is the data analysed from the questionnaires employed in the thesis A framework for cross-cultural advergame design: a comparison between Brazil and the UK, authored by Vanissa Wanick - 2017. University of Southampton. Creative Commons license: Attribution-NonCommercial-NoDerivatives 4.0 International Author: Vanissa Wanick, 2017 Restricted to University users. If you wish to use this data, please contact: researchdata@soton.ac.uk and v.w.vieira@soton.ac.uk