Taming the shrew: Is there a need for a new market power definition for the digital economy
Taming the shrew: Is there a need for a new market power definition for the digital economy
This chapter questions the use of the traditional competition law tools with respect to the digital economy. The digital economy appears to present new and different market characteristics that test our traditional understanding of competition within a market, as illustrated in Google Search (Shopping). The digital economy has been branded as having a ‘competition-to-dominance trait’, meaning that the market characteristics lend themselves to ‘automatically’ creating monopolies. Yet European businesses are lagging behind those from other regions in the world in their exploitation of the digital economy and the EU is therefore keen to have strong competition policy in place that can boost competition and innovation. Therefore at the heart of this chapter is the question whether market power in relation to unilateral conduct should be defined differently in the digital economy, under the notion that the digital economy is an untameable shrew within the current competition rules.
competition law, dominance, digital economy
29-70
Schmidt, Hedvig
79ee57ca-7da9-43ea-93bc-2c3ad29e714a
2 December 2019
Schmidt, Hedvig
79ee57ca-7da9-43ea-93bc-2c3ad29e714a
Schmidt, Hedvig
(2019)
Taming the shrew: Is there a need for a new market power definition for the digital economy.
In,
Lundqvist, Bjorn and Gal, Michal
(eds.)
Competition Law For the Digital Economy.
Cheltenham, UK.
Edward Elgar Publishing, .
(doi:10.4337/9781788971836.00010).
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Abstract
This chapter questions the use of the traditional competition law tools with respect to the digital economy. The digital economy appears to present new and different market characteristics that test our traditional understanding of competition within a market, as illustrated in Google Search (Shopping). The digital economy has been branded as having a ‘competition-to-dominance trait’, meaning that the market characteristics lend themselves to ‘automatically’ creating monopolies. Yet European businesses are lagging behind those from other regions in the world in their exploitation of the digital economy and the EU is therefore keen to have strong competition policy in place that can boost competition and innovation. Therefore at the heart of this chapter is the question whether market power in relation to unilateral conduct should be defined differently in the digital economy, under the notion that the digital economy is an untameable shrew within the current competition rules.
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Submitted date: 15 November 2017
Accepted/In Press date: 2017
e-pub ahead of print date: 2 December 2019
Published date: 2 December 2019
Keywords:
competition law, dominance, digital economy
Identifiers
Local EPrints ID: 414783
URI: http://eprints.soton.ac.uk/id/eprint/414783
PURE UUID: afec9707-e12c-47d4-b5f9-bcee53c94aa7
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Date deposited: 11 Oct 2017 16:31
Last modified: 16 Mar 2024 03:49
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Contributors
Editor:
Bjorn Lundqvist
Editor:
Michal Gal
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