Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency
Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency
This paper investigates the main perceptual biases developed by consumers regarding the environmental impact of products. It shows that these biases make consumers unable to distinguish between advertisements for highly versus less sustainable products, but that the inclusion of relevant information can increase the efficiency of arguments for true sustainability.
400-404
Bascoul, Ganaël
99d95547-d7b4-4af6-a7f6-5f5754372c32
Schmitt, Julien C.
b7c495e6-3739-4585-81b7-0d3edbb61f69
Rasolofoarison, Dina
0305ca7c-70fa-4e58-bc7a-404e945c3813
2015
Bascoul, Ganaël
99d95547-d7b4-4af6-a7f6-5f5754372c32
Schmitt, Julien C.
b7c495e6-3739-4585-81b7-0d3edbb61f69
Rasolofoarison, Dina
0305ca7c-70fa-4e58-bc7a-404e945c3813
Bascoul, Ganaël, Schmitt, Julien C. and Rasolofoarison, Dina
(2015)
Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency.
In,
Dato-on, M.
(ed.)
The Sustainable Global Marketplace.
(Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
Springer, .
(doi:10.1007/978-3-319-10873-5_243).
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Abstract
This paper investigates the main perceptual biases developed by consumers regarding the environmental impact of products. It shows that these biases make consumers unable to distinguish between advertisements for highly versus less sustainable products, but that the inclusion of relevant information can increase the efficiency of arguments for true sustainability.
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e-pub ahead of print date: 8 October 2014
Published date: 2015
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Local EPrints ID: 414887
URI: http://eprints.soton.ac.uk/id/eprint/414887
PURE UUID: 7e2d1af6-463e-44c6-ad60-f67f9a294943
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Date deposited: 13 Oct 2017 16:30
Last modified: 15 Mar 2024 16:17
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Contributors
Author:
Ganaël Bascoul
Author:
Julien C. Schmitt
Author:
Dina Rasolofoarison
Editor:
M. Dato-on
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