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Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data into Added Value

Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data into Added Value
Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data into Added Value
Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics. Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business. Reinforce basic analytics to maximize profitsAdopt the tools and techniques of successful integrationImplement more advanced analytics with a value-centric approachFine-tune analytical information to optimize business decisions Both data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques.
John Wiley & Sons
Verbeke, Wouter
57c0d98a-130a-4202-b6dd-cdc6914f4732
Baesens, Bart
f7c6496b-aa7f-4026-8616-ca61d9e216f0
Bravo, Cristian
b22c4145-644e-40ee-85d8-431c59c3c71b
Verbeke, Wouter
57c0d98a-130a-4202-b6dd-cdc6914f4732
Baesens, Bart
f7c6496b-aa7f-4026-8616-ca61d9e216f0
Bravo, Cristian
b22c4145-644e-40ee-85d8-431c59c3c71b

Verbeke, Wouter, Baesens, Bart and Bravo, Cristian (2018) Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data into Added Value, Hoboken, NJ, USA, John Wiley & Sons, 416pp. (Wiley & SAS Business Series).

Record type: Book

Abstract

Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics. Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business. Reinforce basic analytics to maximize profitsAdopt the tools and techniques of successful integrationImplement more advanced analytics with a value-centric approachFine-tune analytical information to optimize business decisions Both data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques.

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More information

e-pub ahead of print date: 28 September 2017
Published date: 2018

Identifiers

Local EPrints ID: 415330
URI: http://eprints.soton.ac.uk/id/eprint/415330
PURE UUID: 29daa3e9-a921-45f1-9bf2-292a7ec2b4a1
ORCID for Cristian Bravo: ORCID iD orcid.org/0000-0003-1579-1565

Catalogue record

Date deposited: 07 Nov 2017 17:30
Last modified: 12 Nov 2017 22:30

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Contributors

Author: Wouter Verbeke
Author: Bart Baesens
Author: Cristian Bravo ORCID iD

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