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Beyond idea generation: The power of groups in developing ideas

Beyond idea generation: The power of groups in developing ideas
Beyond idea generation: The power of groups in developing ideas
Brainstorming research has claimed that individuals are more creative than groups. However, these conclusions are largely based on measuring creativity by the number of ideas generated, and researchers have tended to neglect other important components of creativity, such as the quality of developed ideas. These studies aim to address this gap in the literature and investigate how well individuals and groups develop ideas. The first study compared collaborative groups, nominal groups (i.e., groups composed of individuals working separately), and individuals on developing an original design for a language-learning game. No differences were revealed between conditions on the game ratings. In the second study, one idea was preselected and given to the participants for further development. Groups received higher ratings in the marketability and overall categories than both nominal groups and individuals, and higher ratings in the fun category than individuals. The qualitative data showed that groups discussed a wider range of topics and topics related to marketability more than individuals did. Thus it appears that there are benefits to developing ideas in a collaborative group rather than individually. Possible explanations for the present findings are explored.
1040-0419
247-257
McMahon, Kibby
40b4b139-7bc9-47c8-92bb-27a6751a66c0
Ruggeri, Azzurra
5a2d2597-3638-4598-8a3a-6768a81d4e99
Kaemmer, Julianne E.
72f9adee-610b-49f2-8ba9-8f4840c3f509
Katsikopoulos, Konstantinos V.
b97c23d9-8b24-4225-8da4-be7ac2a14fba
McMahon, Kibby
40b4b139-7bc9-47c8-92bb-27a6751a66c0
Ruggeri, Azzurra
5a2d2597-3638-4598-8a3a-6768a81d4e99
Kaemmer, Julianne E.
72f9adee-610b-49f2-8ba9-8f4840c3f509
Katsikopoulos, Konstantinos V.
b97c23d9-8b24-4225-8da4-be7ac2a14fba

McMahon, Kibby, Ruggeri, Azzurra, Kaemmer, Julianne E. and Katsikopoulos, Konstantinos V. (2016) Beyond idea generation: The power of groups in developing ideas. Creativity Research Journal, 28 (3), 247-257. (doi:10.1080/10400419.2016.1195637).

Record type: Article

Abstract

Brainstorming research has claimed that individuals are more creative than groups. However, these conclusions are largely based on measuring creativity by the number of ideas generated, and researchers have tended to neglect other important components of creativity, such as the quality of developed ideas. These studies aim to address this gap in the literature and investigate how well individuals and groups develop ideas. The first study compared collaborative groups, nominal groups (i.e., groups composed of individuals working separately), and individuals on developing an original design for a language-learning game. No differences were revealed between conditions on the game ratings. In the second study, one idea was preselected and given to the participants for further development. Groups received higher ratings in the marketability and overall categories than both nominal groups and individuals, and higher ratings in the fun category than individuals. The qualitative data showed that groups discussed a wider range of topics and topics related to marketability more than individuals did. Thus it appears that there are benefits to developing ideas in a collaborative group rather than individually. Possible explanations for the present findings are explored.

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e-pub ahead of print date: 29 July 2016
Published date: 2016

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Local EPrints ID: 415441
URI: https://eprints.soton.ac.uk/id/eprint/415441
ISSN: 1040-0419
PURE UUID: d1e91b96-61c7-45b8-9cd2-4b4e2f365bb6

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Date deposited: 10 Nov 2017 17:30
Last modified: 17 Jul 2019 17:45

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