The University of Southampton
University of Southampton Institutional Repository

Evaluative polarity words in risky choice framing

Evaluative polarity words in risky choice framing
Evaluative polarity words in risky choice framing
This article is concerned with how we make decisions based on how problems are presented to us and the effect that the framing of the problem might have on our choices. Current philosophical and psychological accounts of the framing effect in experiments such as the Asian Disease Problem (ADP) concern reference points and domains (gains and losses). We question the importance of reference points and domains. Instead, we adopt a linguistic perspective focussing on the role of the evaluative polarity evoked by the words – negative and positive – used to describe the options in the decision problem. We show that the evaluative polarity of the different wordings in the ADP better explain participants' behaviour than reference points and domains. We propose two models in which the values given to evaluative polarity words (their valence) directly influence the strength of framing. The results indicate that linguistic considerations regarding evaluative polarity have to be considered in relation to the ADP. The account resembles Fuzzy-Trace-Theory but allows for the strength of evaluative polarity to directly affect behaviour. In the discussion, we also assess how evaluative polarity relates to negation, antonyms and the communicative frame within which the choices are presented.
0378-2166
20-38
Wallin, Annika
839d5d97-9f38-4780-ac78-0e522071c376
Paradis, Carita
1334e537-2582-4821-b486-f23764c68851
Katsikopoulos, Konstantinos V.
b97c23d9-8b24-4225-8da4-be7ac2a14fba
Wallin, Annika
839d5d97-9f38-4780-ac78-0e522071c376
Paradis, Carita
1334e537-2582-4821-b486-f23764c68851
Katsikopoulos, Konstantinos V.
b97c23d9-8b24-4225-8da4-be7ac2a14fba

Wallin, Annika, Paradis, Carita and Katsikopoulos, Konstantinos V. (2016) Evaluative polarity words in risky choice framing. Journal of Pragmatics, 106, 20-38. (doi:10.1016/j.pragma.2016.09.005).

Record type: Article

Abstract

This article is concerned with how we make decisions based on how problems are presented to us and the effect that the framing of the problem might have on our choices. Current philosophical and psychological accounts of the framing effect in experiments such as the Asian Disease Problem (ADP) concern reference points and domains (gains and losses). We question the importance of reference points and domains. Instead, we adopt a linguistic perspective focussing on the role of the evaluative polarity evoked by the words – negative and positive – used to describe the options in the decision problem. We show that the evaluative polarity of the different wordings in the ADP better explain participants' behaviour than reference points and domains. We propose two models in which the values given to evaluative polarity words (their valence) directly influence the strength of framing. The results indicate that linguistic considerations regarding evaluative polarity have to be considered in relation to the ADP. The account resembles Fuzzy-Trace-Theory but allows for the strength of evaluative polarity to directly affect behaviour. In the discussion, we also assess how evaluative polarity relates to negation, antonyms and the communicative frame within which the choices are presented.

Text
Framing Pragmatics - Version of Record
Download (786kB)

More information

Accepted/In Press date: 6 September 2016
e-pub ahead of print date: 1 November 2016
Published date: December 2016

Identifiers

Local EPrints ID: 415443
URI: https://eprints.soton.ac.uk/id/eprint/415443
ISSN: 0378-2166
PURE UUID: 3aa61a22-a0e2-4846-bb29-b9a0093f93bd

Catalogue record

Date deposited: 10 Nov 2017 17:30
Last modified: 16 Sep 2019 17:15

Export record

Altmetrics

Contributors

Author: Annika Wallin
Author: Carita Paradis

University divisions

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of https://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×