The differential effects of exposure to positive and negative role models and news stories on behaviour
The differential effects of exposure to positive and negative role models and news stories on behaviour
This paper presents three studies that all show that exposure to positive role models or positively framed news can inspire and motivate pro-social behaviour, whereas exposure to negative role models/negatively framed news stories is less likely to trigger prosocial behaviour. However the mechanisms by which these effects occur appear to differ.
Baden, Denise
daad83b9-c537-4d3c-bab6-548b841f23b5
24 April 2017
Baden, Denise
daad83b9-c537-4d3c-bab6-548b841f23b5
Baden, Denise
(2017)
The differential effects of exposure to positive and negative role models and news stories on behaviour.
Making people feel bad: what is the role of negative appeals in marketing?, Queen Mary University , London, United Kingdom.
24 Apr 2017.
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Abstract
This paper presents three studies that all show that exposure to positive role models or positively framed news can inspire and motivate pro-social behaviour, whereas exposure to negative role models/negatively framed news stories is less likely to trigger prosocial behaviour. However the mechanisms by which these effects occur appear to differ.
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Published date: 24 April 2017
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Making people feel bad: what is the role of negative appeals in marketing?, Queen Mary University , London, United Kingdom, 2017-04-24 - 2017-04-24
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Local EPrints ID: 416262
URI: http://eprints.soton.ac.uk/id/eprint/416262
PURE UUID: 5a07b0d3-2dbd-4fcb-9349-9884ab967c1e
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Date deposited: 11 Dec 2017 17:30
Last modified: 12 Dec 2021 03:01
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