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The differential effects of exposure to positive and negative role models and news stories on behaviour

The differential effects of exposure to positive and negative role models and news stories on behaviour
The differential effects of exposure to positive and negative role models and news stories on behaviour
This paper presents three studies that all show that exposure to positive role models or positively framed news can inspire and motivate pro-social behaviour, whereas exposure to negative role models/negatively framed news stories is less likely to trigger prosocial behaviour. However the mechanisms by which these effects occur appear to differ.
Baden, Denise
daad83b9-c537-4d3c-bab6-548b841f23b5
Baden, Denise
daad83b9-c537-4d3c-bab6-548b841f23b5

Baden, Denise (2017) The differential effects of exposure to positive and negative role models and news stories on behaviour. Making people feel bad: what is the role of negative appeals in marketing?, London, United Kingdom. 24 Apr 2017.

Record type: Conference or Workshop Item (Paper)

Abstract

This paper presents three studies that all show that exposure to positive role models or positively framed news can inspire and motivate pro-social behaviour, whereas exposure to negative role models/negatively framed news stories is less likely to trigger prosocial behaviour. However the mechanisms by which these effects occur appear to differ.

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More information

Published date: 24 April 2017
Venue - Dates: Making people feel bad: what is the role of negative appeals in marketing?, London, United Kingdom, 2017-04-24 - 2017-04-24

Identifiers

Local EPrints ID: 416262
URI: https://eprints.soton.ac.uk/id/eprint/416262
PURE UUID: 5a07b0d3-2dbd-4fcb-9349-9884ab967c1e
ORCID for Denise Baden: ORCID iD orcid.org/0000-0002-2736-4483

Catalogue record

Date deposited: 11 Dec 2017 17:30
Last modified: 30 Jul 2019 00:38

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