Space bitches, witches, and kick-ass princesses: Star Wars and popular feminism
Space bitches, witches, and kick-ass princesses: Star Wars and popular feminism
Since its acquisition by Disney in 2012, the Star Wars franchise has been widely praised for its feminism. New heroes such as Jyn Erso and Rey have been hailed as feminist triumphs for Star Wars and mainstream entertainment more broadly. New characters aimed at a new generation of fans, like Rebels’s pink-clad fighter-cum-artist Sabine Wren, and new novels devoted to characters like Leia Organa and Ahsoka Tano (from The Clone Wars), are often cited as part of a growing commitment to female characters and to feminism by association. Likewise, the marketing force of Star Wars can now be felt strongly in female-targeted sectors (makeup, fashion, dolls). Does all of this mean, as one reviewer put it, that Star Wars “finally awakens to a feminist world”?
Star Wars, feminism, popular culture, merchandising, transmedia, activism, media fandom
225-240
Amsterdam University Press
de Bruin-Molé, Megen
50c0d19d-e9c9-4ad4-9b14-8645139e1ef9
2018
de Bruin-Molé, Megen
50c0d19d-e9c9-4ad4-9b14-8645139e1ef9
de Bruin-Molé, Megen
(2018)
Space bitches, witches, and kick-ass princesses: Star Wars and popular feminism.
In,
Guynes, Sean and Hassler-Forest, Dan
(eds.)
Star Wars and the History of Transmedia Storytelling.
Amsterdam.
Amsterdam University Press, .
Record type:
Book Section
Abstract
Since its acquisition by Disney in 2012, the Star Wars franchise has been widely praised for its feminism. New heroes such as Jyn Erso and Rey have been hailed as feminist triumphs for Star Wars and mainstream entertainment more broadly. New characters aimed at a new generation of fans, like Rebels’s pink-clad fighter-cum-artist Sabine Wren, and new novels devoted to characters like Leia Organa and Ahsoka Tano (from The Clone Wars), are often cited as part of a growing commitment to female characters and to feminism by association. Likewise, the marketing force of Star Wars can now be felt strongly in female-targeted sectors (makeup, fashion, dolls). Does all of this mean, as one reviewer put it, that Star Wars “finally awakens to a feminist world”?
Text
637514
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More information
Accepted/In Press date: 15 March 2017
e-pub ahead of print date: October 2017
Published date: 2018
Keywords:
Star Wars, feminism, popular culture, merchandising, transmedia, activism, media fandom
Identifiers
Local EPrints ID: 416528
URI: http://eprints.soton.ac.uk/id/eprint/416528
PURE UUID: d9c2715a-3bf2-4aee-8e86-eca19f17b12b
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Date deposited: 21 Dec 2017 17:30
Last modified: 16 Mar 2024 04:33
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Contributors
Editor:
Sean Guynes
Editor:
Dan Hassler-Forest
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