Ford, Neil (2013) Bridge Over Troubled Water: QR coding the collection for student satisfaction. In, Ally, Mohamed and Needham, Gill (eds.) M-Libraries 4: From margin to mainstream - mobile technologies transforming lives and libraries. London. Facet Publishing, 53 - 58.
Abstract
Since 2012, BU (Bournemouth University) library have been highlighting available, relevant e-books by embedding QR codes in our printed book collection. This chapter will focus on the drivers and intended outcomes for the project and will discuss the characteristics of successful QR campaigns that we have considered to achieve our aims. A more practical discussion of project implementation is in press at the time of writing (Ford, 2013).
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