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Remapping world cinema through audience research

Remapping world cinema through audience research
Remapping world cinema through audience research
This chapter explores how audience research can enhance our understanding of world cinema. It focuses in particular on the insights which can be drawn from box office figures, audience surveys and focus groups. I use these methods to examine how contemporary European audiences engage with films from around the world, though the methods can of course be applied to other contexts. The research itself comes out of the Mediating Cultural Encounters through European Screens (MeCETES) project, a three-year collaborative research project which examined the funding, production, distribution, reception and policy circumstances which enable European films and television dramas to be made and to circulate within contemporary Europe (www.mectes.co.uk).
Audiences, world cinema, Film, Europe
467-481
Routledge
Jones, Huw
8a9d536b-2b68-41be-a1a6-da9aff14ec63
Stone, Rob
Cooke, Paul
Dennison, Stephanie
Marlow-Mann, Alex
Jones, Huw
8a9d536b-2b68-41be-a1a6-da9aff14ec63
Stone, Rob
Cooke, Paul
Dennison, Stephanie
Marlow-Mann, Alex

Jones, Huw (2018) Remapping world cinema through audience research. In, Stone, Rob, Cooke, Paul, Dennison, Stephanie and Marlow-Mann, Alex (eds.) The Routledge Companion to World Cinema. Abingdon. Routledge, pp. 467-481. (Routledge Media and Cultural Studies Companions) ,

Record type: Book Section

Abstract

This chapter explores how audience research can enhance our understanding of world cinema. It focuses in particular on the insights which can be drawn from box office figures, audience surveys and focus groups. I use these methods to examine how contemporary European audiences engage with films from around the world, though the methods can of course be applied to other contexts. The research itself comes out of the Mediating Cultural Encounters through European Screens (MeCETES) project, a three-year collaborative research project which examined the funding, production, distribution, reception and policy circumstances which enable European films and television dramas to be made and to circulate within contemporary Europe (www.mectes.co.uk).

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Accepted/In Press date: 14 February 2017
e-pub ahead of print date: 2 October 2017
Published date: 2018
Keywords: Audiences, world cinema, Film, Europe

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Local EPrints ID: 416639
URI: https://eprints.soton.ac.uk/id/eprint/416639
PURE UUID: 817e3070-ab89-4b62-8650-aed5c9459c4d
ORCID for Huw Jones: ORCID iD orcid.org/0000-0002-6446-9575

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Date deposited: 03 Jan 2018 17:31
Last modified: 28 Mar 2018 16:31

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Contributors

Author: Huw Jones ORCID iD
Editor: Rob Stone
Editor: Paul Cooke
Editor: Stephanie Dennison
Editor: Alex Marlow-Mann

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