Digital advertising's wild west: Deciding which media channel is more effective is the key

Nisar, Tahir M. (2018) Digital advertising's wild west: Deciding which media channel is more effective is the key. The European Business Review.

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Accepted/In Press date: 25 January 2018

Published date: 25 January 2018

Related URLs:

Local EPrints ID: 417579

URI: http://eprints.soton.ac.uk/id/eprint/417579

PURE UUID: 8c7fdacc-b0bd-4685-96dc-fc5f80b107c0

ORCID for Tahir M. Nisar:

orcid.org/0000-0003-2240-5327

Date deposited: 05 Feb 2018 17:30

Last modified: 16 Mar 2024 03:21

Author: Tahir M. Nisar

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