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Digital advertising's wild west: Deciding which media channel is more effective is the key

Digital advertising's wild west: Deciding which media channel is more effective is the key
Digital advertising's wild west: Deciding which media channel is more effective is the key
Nisar, Tahir
6b1513b5-23d1-4151-8dd2-9f6eaa6ea3a6
Nisar, Tahir
6b1513b5-23d1-4151-8dd2-9f6eaa6ea3a6

Nisar, Tahir (2018) Digital advertising's wild west: Deciding which media channel is more effective is the key The European Business Review

Record type: Article
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More information

Accepted/In Press date: 25 January 2018
Published date: 25 January 2018

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Local EPrints ID: 417579
URI: https://eprints.soton.ac.uk/id/eprint/417579
PURE UUID: 8c7fdacc-b0bd-4685-96dc-fc5f80b107c0

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Date deposited: 05 Feb 2018 17:30
Last modified: 05 Feb 2018 17:30

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