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Tetra Pak: creating a recycling chain in China

Tetra Pak: creating a recycling chain in China
Tetra Pak: creating a recycling chain in China
In early 2016, the newly appointed recycling planning coordinator for an industry-leading food packaging and processing company, Tetra Pak International SA (Tetra Pak), was reviewing his company's recent success in creating a recycling chain in China. By 2015, Tetra Pak China had successfully created a recycling chain system, increasing China’s recycling rate from almost 0 to 28 per cent. It had done so by following a four-stage process: scanning the recycling market, building awareness and selecting partners, creating recycling capacity, and securing the recycling capacity. While the recycling planning coordinator was pleased with this recent success, he knew that questions remained: How could Tetra Pak continuously motivate recyclers to grow? How could Tetra Pak support recycling activities to achieve an even higher recycling rate? How could Tetra Pak achieve its recycling targets without much financial support?
Tetra Pak, recycling, China
Ivey Publishing
Gong, Yu
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Jia, Fu
0a5c6c40-068a-4b10-b636-963b1c7060e9
Brown, Steve
b4aaf64c-2032-4715-a9ea-ef5e604b5de1
Gong, Yu
86c8d37a-744d-46ab-8b43-18447ccaf39c
Jia, Fu
0a5c6c40-068a-4b10-b636-963b1c7060e9
Brown, Steve
b4aaf64c-2032-4715-a9ea-ef5e604b5de1

Gong, Yu, Jia, Fu and Brown, Steve (2017) Tetra Pak: creating a recycling chain in China Ivey Publishing 10pp.

Record type: Monograph (Project Report)

Abstract

In early 2016, the newly appointed recycling planning coordinator for an industry-leading food packaging and processing company, Tetra Pak International SA (Tetra Pak), was reviewing his company's recent success in creating a recycling chain in China. By 2015, Tetra Pak China had successfully created a recycling chain system, increasing China’s recycling rate from almost 0 to 28 per cent. It had done so by following a four-stage process: scanning the recycling market, building awareness and selecting partners, creating recycling capacity, and securing the recycling capacity. While the recycling planning coordinator was pleased with this recent success, he knew that questions remained: How could Tetra Pak continuously motivate recyclers to grow? How could Tetra Pak support recycling activities to achieve an even higher recycling rate? How could Tetra Pak achieve its recycling targets without much financial support?

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More information

Published date: 21 November 2017
Keywords: Tetra Pak, recycling, China

Identifiers

Local EPrints ID: 419719
URI: https://eprints.soton.ac.uk/id/eprint/419719
PURE UUID: 24ac7c5a-9e29-4533-95d5-c62cf5452d2e

Catalogue record

Date deposited: 20 Apr 2018 16:30
Last modified: 13 Mar 2019 18:35

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Contributors

Author: Yu Gong
Author: Fu Jia
Author: Steve Brown

University divisions

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