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"Madame Geneva" and the gendering of gin

"Madame Geneva" and the gendering of gin
"Madame Geneva" and the gendering of gin
The first half of the eighteenth century saw gin consumption in England and particularly London rise rapidly and worryingly. From a little known and uncommon drink, the Dutch drink, Jenever, or Gin, became the favourite strong drink, tipple and snifter of the English from the highest – Queen Anne was known to favour gin - to the lowest. These unfortunate latter being memorably portrayed by William Hogarth in his Gin Lane (1751). The drunkenness with which the Gin was associated led to a moral panic that mainly focused on the poor and resulted in Parliament legislating to curb what had become universally known as the Gin Craze. The consumption of gin was specifically demarcated as a particular activity of females. I will describe and discuss this feminine identity of gin and its embodiment in the character of Madame Geneva.
2040-2996
19-32
Byrne, Jennifer
135bc0f8-7c8a-42d9-bdae-5934b832c4bf
Byrne, Jennifer
135bc0f8-7c8a-42d9-bdae-5934b832c4bf

Byrne, Jennifer (2018) "Madame Geneva" and the gendering of gin. BSA Auto/Biography Yearbook 2017, 19-32.

Record type: Article

Abstract

The first half of the eighteenth century saw gin consumption in England and particularly London rise rapidly and worryingly. From a little known and uncommon drink, the Dutch drink, Jenever, or Gin, became the favourite strong drink, tipple and snifter of the English from the highest – Queen Anne was known to favour gin - to the lowest. These unfortunate latter being memorably portrayed by William Hogarth in his Gin Lane (1751). The drunkenness with which the Gin was associated led to a moral panic that mainly focused on the poor and resulted in Parliament legislating to curb what had become universally known as the Gin Craze. The consumption of gin was specifically demarcated as a particular activity of females. I will describe and discuss this feminine identity of gin and its embodiment in the character of Madame Geneva.

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Accepted/In Press date: 7 November 2017
Published date: 2018

Identifiers

Local EPrints ID: 422896
URI: https://eprints.soton.ac.uk/id/eprint/422896
ISSN: 2040-2996
PURE UUID: 56599ab3-3161-4edd-b6d4-fe1267d28608

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Date deposited: 07 Aug 2018 16:31
Last modified: 13 Mar 2019 18:13

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