The University of Southampton
University of Southampton Institutional Repository
Warning ePrints Soton is experiencing an issue with some file downloads not being available. We are working hard to fix this. Please bear with us.

External supply chain flexibility and product innovation performance: a study of small- and medium-sized UK-based manufacturers

External supply chain flexibility and product innovation performance: a study of small- and medium-sized UK-based manufacturers
External supply chain flexibility and product innovation performance: a study of small- and medium-sized UK-based manufacturers
Purpose

This paper aims to examine the effect of external supply chain (SC) flexibility on the product innovation performance of small- and medium-sized enterprises (SMEs) and the contingent role of informal control mechanisms in moderating such an effect.

Design/methodology/approach

This study conducts a cross-sectional questionnaire survey of 236 UK-based SME manufacturers.

Findings

Inbound supplier flexibility (ISF) has a stronger positive effect on SMEs’ product innovation performance than outbound logistics flexibility (OLF), and that the strength and direction of both effects depend on informal control mechanisms. Lead supplier influence negatively moderates the relationship between ISF and product innovation performance but positively moderates the relationship between OLF and product innovation performance. Normative integration positively moderates the relationship between ISF and product innovation performance.

Research limitations/implications

This study enriches SC flexibility studies by focusing on understanding the differential effects of ISF and OLF on product innovation performance, as well as the role that contingency factors play in these relationships in the SME context.

Practical implications

To promote product innovation performance, SME managers should focus on building good relationships with their suppliers rather than their logistics service providers. SME managers should be particularly aware of the different types of informal control mechanisms that govern their SC relationships and adjust their managerial approaches accordingly.

Originality/value

This study distinguishes between ISF and OLF and examines their impacts on SMEs’ product innovation performance. This study investigates the differential effects of lead supplier influence and normative integration on the relationship between external SC flexibility and SMEs’ product innovation performance.
0309-0566
1981-2004
Ko, Wai Wai Joyce
b6862b69-bb89-4c9b-adee-847727150b31
Liu, Gordon
d5bed6e4-41d6-43d3-8a2d-aa10253d608e
Ngugi, Isaac
1deb5349-7e31-4a8c-b708-e1485ce17739
Chapleo, Chris
49bc7a0a-e429-43fa-a682-a5d417147c80
Ko, Wai Wai Joyce
b6862b69-bb89-4c9b-adee-847727150b31
Liu, Gordon
d5bed6e4-41d6-43d3-8a2d-aa10253d608e
Ngugi, Isaac
1deb5349-7e31-4a8c-b708-e1485ce17739
Chapleo, Chris
49bc7a0a-e429-43fa-a682-a5d417147c80

Ko, Wai Wai Joyce, Liu, Gordon, Ngugi, Isaac and Chapleo, Chris (2018) External supply chain flexibility and product innovation performance: a study of small- and medium-sized UK-based manufacturers. European Journal of Marketing, 52 (9/10), 1981-2004. (doi:10.1108/EJM-07-2017-0466).

Record type: Article

Abstract

Purpose

This paper aims to examine the effect of external supply chain (SC) flexibility on the product innovation performance of small- and medium-sized enterprises (SMEs) and the contingent role of informal control mechanisms in moderating such an effect.

Design/methodology/approach

This study conducts a cross-sectional questionnaire survey of 236 UK-based SME manufacturers.

Findings

Inbound supplier flexibility (ISF) has a stronger positive effect on SMEs’ product innovation performance than outbound logistics flexibility (OLF), and that the strength and direction of both effects depend on informal control mechanisms. Lead supplier influence negatively moderates the relationship between ISF and product innovation performance but positively moderates the relationship between OLF and product innovation performance. Normative integration positively moderates the relationship between ISF and product innovation performance.

Research limitations/implications

This study enriches SC flexibility studies by focusing on understanding the differential effects of ISF and OLF on product innovation performance, as well as the role that contingency factors play in these relationships in the SME context.

Practical implications

To promote product innovation performance, SME managers should focus on building good relationships with their suppliers rather than their logistics service providers. SME managers should be particularly aware of the different types of informal control mechanisms that govern their SC relationships and adjust their managerial approaches accordingly.

Originality/value

This study distinguishes between ISF and OLF and examines their impacts on SMEs’ product innovation performance. This study investigates the differential effects of lead supplier influence and normative integration on the relationship between external SC flexibility and SMEs’ product innovation performance.

Text
Sup Chain Innov 4st REV [SUB] - Accepted Manuscript
Download (369kB)

More information

Accepted/In Press date: 9 June 2018
e-pub ahead of print date: 10 September 2018
Published date: 10 September 2018

Identifiers

Local EPrints ID: 423843
URI: http://eprints.soton.ac.uk/id/eprint/423843
ISSN: 0309-0566
PURE UUID: 234650fe-e25c-40f3-ae1c-2bfa4120acdc
ORCID for Wai Wai Joyce Ko: ORCID iD orcid.org/0000-0002-6637-6591

Catalogue record

Date deposited: 02 Oct 2018 16:30
Last modified: 26 Nov 2021 06:08

Export record

Altmetrics

Contributors

Author: Wai Wai Joyce Ko ORCID iD
Author: Gordon Liu
Author: Isaac Ngugi
Author: Chris Chapleo

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×