Desdobrando o conceito de engajamento: revisão bibliográfica sobre seus aspectos comportamentais, emocionais e cognitivos
Desdobrando o conceito de engajamento: revisão bibliográfica sobre seus aspectos comportamentais, emocionais e cognitivos
The purpose of this paper is to draw some conceptual approaches on the notion
of engagement in advertising, covering different levels of experience of the subjects. Therefore, a bibliographical review will be held, seeking to present principles of understanding about the notion of engagement in its behavioural, emotional and cognitive aspects, and to discuss the guidelines that influence the consumer experience mediated by engagement in games and in multi-platform productions.
engagement, games, interaction, Experience
150-171
Thaiane, Oliveira
a4cd6ce6-3c27-4643-9044-8df4fa6ca79c
Wanick, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e
Thaiane, Oliveira
a4cd6ce6-3c27-4643-9044-8df4fa6ca79c
Wanick, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e
Thaiane, Oliveira and Wanick, Vanissa
(2018)
Desdobrando o conceito de engajamento: revisão bibliográfica sobre seus aspectos comportamentais, emocionais e cognitivos.
Revista do Programa de Pós-graduação em Comunicação, 12 (2), .
Abstract
The purpose of this paper is to draw some conceptual approaches on the notion
of engagement in advertising, covering different levels of experience of the subjects. Therefore, a bibliographical review will be held, seeking to present principles of understanding about the notion of engagement in its behavioural, emotional and cognitive aspects, and to discuss the guidelines that influence the consumer experience mediated by engagement in games and in multi-platform productions.
Text
705-2158-1-PB
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e-pub ahead of print date: 30 August 2018
Alternative titles:
Unfolding the concept of engagement: a bibliographical review about its behavioral, emotional and cognitive aspects
Keywords:
engagement, games, interaction, Experience
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Local EPrints ID: 424491
URI: http://eprints.soton.ac.uk/id/eprint/424491
ISSN: 1981-4070
PURE UUID: 1406ae98-8915-43e5-876e-bdba687213a7
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Date deposited: 05 Oct 2018 11:37
Last modified: 27 Apr 2024 01:58
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Author:
Oliveira Thaiane
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