Izuma, Keise (2017) The neural bases of social influence on valuation and behavior. In, Dreher, Jean-Claude and Tremblay, Leon (eds.) Decision Neuroscience: An Integrative Approach. Academic Press, pp. 199-209. (doi:10.1016/B978-0-12-805308-9.00016-6).
Abstract
An individual's beliefs, attitudes, and behaviors are influenced by other people, and social influence has been a primary research area throughout the history of social psychology. In this chapter, among a wide variety of forms of social influences, I will focus on social neuroscience studies investigating the following two forms of social influence: (1) observer effect (increased prosocial tendency in front of other people) and (2) social conformity (adjusting one's attitude or behavior to those of a group). I will first review studies investigating how one's concern for reputation formed by other people affects prosocial behavior and discuss how reputation processing is impaired in individuals with autism. Second, I will outline research on social conformity and especially highlight available evidence suggesting the link between social conformity and reward-based learning (reinforcement learning).
This record has no associated files available for download.
More information
Identifiers
Catalogue record
Export record
Altmetrics
Contributors
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.