Advergame for dementia awareness and supporting carers

Abstract

Dementia has become a public health issue which has a negative stereotype. Some of the language used on websites to describe of people with dementia is discriminatory, such as “victims” or “sufferers”, among others. Dementia needs to be understood and those who have it have the right to choose own their direction and life style.

The Advergame is an interactive tool to communicate with target audiences, and it is best as an awareness platform (Gross 2010 p.1259), particularly on social networks. Raising awareness of dementia by using social network games involves playing the game via social networks. Social network games is to play the digital game via the social network (Warren, Sulaiman and Jaafar, 2014, p.285). It is a way to interact with friends, establish relationship, engage in teamwork, or compete. Therefore, the interactive advertising game has been created as an enjoyable experience which as an enjoyable experience which could increase learning, exploratory and participatory behaviours.

The game for dementia carers is to give carers a platform from which to understand dementia, increase their knowledge, and reduce their stress. Communication is the most important part in different areas; this can be individual or in a team. Communication within game teams can develop the game to better understand players’ needs.

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Identifiers

ORCID for Gary Wills: orcid.org/0000-0001-5771-4088

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