Liu, Noreena, Wills, Gary and Ashok, Ranchhod (2018) Advergame for dementia awareness and supporting carers. Games for Health Europe: 8th Annual Conference, Netherlands. 08 - 09 Oct 2018. 13 pp .
Abstract
Dementia has become a public health issue which has a negative stereotype. Some of the language used on websites to describe of people with dementia is discriminatory, such as “victims” or “sufferers”, among others. Dementia needs to be understood and those who have it have the right to choose own their direction and life style.
The Advergame is an interactive tool to communicate with target audiences, and it is best as an awareness platform (Gross 2010 p.1259), particularly on social networks. Raising awareness of dementia by using social network games involves playing the game via social networks. Social network games is to play the digital game via the social network (Warren, Sulaiman and Jaafar, 2014, p.285). It is a way to interact with friends, establish relationship, engage in teamwork, or compete. Therefore, the interactive advertising game has been created as an enjoyable experience which as an enjoyable experience which could increase learning, exploratory and participatory behaviours.
The game for dementia carers is to give carers a platform from which to understand dementia, increase their knowledge, and reduce their stress. Communication is the most important part in different areas; this can be individual or in a team. Communication within game teams can develop the game to better understand players’ needs.
More information
Identifiers
Catalogue record
Export record
Contributors
University divisions
- Faculties (pre 2018 reorg) > Faculty of Engineering and the Environment (pre 2018 reorg) > Southampton Marine & Maritime Institute (pre 2018 reorg)
- Current Faculties > Faculty of Engineering and Physical Sciences > School of Electronics and Computer Science > Centre for Health Technologies
School of Electronics and Computer Science > Centre for Health Technologies - Current Faculties > Faculty of Engineering and Physical Sciences > School of Electronics and Computer Science > Cyber Physical Systems
School of Electronics and Computer Science > Cyber Physical Systems
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.