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Advergame for dementia awareness and supporting carers

Advergame for dementia awareness and supporting carers
Advergame for dementia awareness and supporting carers
Dementia has become a public health issue which has a negative stereotype. Some of the language used on websites to describe of people with dementia is discriminatory, such as “victims” or “sufferers”, among others. Dementia needs to be understood and those who have it have the right to choose own their direction and life style.

The Advergame is an interactive tool to communicate with target audiences, and it is best as an awareness platform (Gross 2010 p.1259), particularly on social networks. Raising awareness of dementia by using social network games involves playing the game via social networks. Social network games is to play the digital game via the social network (Warren, Sulaiman and Jaafar, 2014, p.285). It is a way to interact with friends, establish relationship, engage in teamwork, or compete. Therefore, the interactive advertising game has been created as an enjoyable experience which as an enjoyable experience which could increase learning, exploratory and participatory behaviours.

The game for dementia carers is to give carers a platform from which to understand dementia, increase their knowledge, and reduce their stress. Communication is the most important part in different areas; this can be individual or in a team. Communication within game teams can develop the game to better understand players’ needs.
Advergames, Dementia
Liu, Noreena
3f97f1cb-d208-4cdc-8bb6-59f6ecd9e46d
Wills, Gary
3a594558-6921-4e82-8098-38cd8d4e8aa0
Ashok, Ranchhod
2b7b555b-5811-4bf1-8168-d648b0801d86
Liu, Noreena
3f97f1cb-d208-4cdc-8bb6-59f6ecd9e46d
Wills, Gary
3a594558-6921-4e82-8098-38cd8d4e8aa0
Ashok, Ranchhod
2b7b555b-5811-4bf1-8168-d648b0801d86

Liu, Noreena, Wills, Gary and Ashok, Ranchhod (2018) Advergame for dementia awareness and supporting carers. Games for Health Europe: 8th Annual Conference, Netherlands. 08 - 09 Oct 2018. 13 pp .

Record type: Conference or Workshop Item (Paper)

Abstract

Dementia has become a public health issue which has a negative stereotype. Some of the language used on websites to describe of people with dementia is discriminatory, such as “victims” or “sufferers”, among others. Dementia needs to be understood and those who have it have the right to choose own their direction and life style.

The Advergame is an interactive tool to communicate with target audiences, and it is best as an awareness platform (Gross 2010 p.1259), particularly on social networks. Raising awareness of dementia by using social network games involves playing the game via social networks. Social network games is to play the digital game via the social network (Warren, Sulaiman and Jaafar, 2014, p.285). It is a way to interact with friends, establish relationship, engage in teamwork, or compete. Therefore, the interactive advertising game has been created as an enjoyable experience which as an enjoyable experience which could increase learning, exploratory and participatory behaviours.

The game for dementia carers is to give carers a platform from which to understand dementia, increase their knowledge, and reduce their stress. Communication is the most important part in different areas; this can be individual or in a team. Communication within game teams can develop the game to better understand players’ needs.

Slideshow
Games-for-Health-2018-Noreena-Liu
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More information

Published date: 7 October 2018
Venue - Dates: Games for Health Europe: 8th Annual Conference, Netherlands, 2018-10-08 - 2018-10-09
Keywords: Advergames, Dementia

Identifiers

Local EPrints ID: 425525
URI: http://eprints.soton.ac.uk/id/eprint/425525
PURE UUID: 295bf663-4756-4386-bab1-0c58962d13cc
ORCID for Gary Wills: ORCID iD orcid.org/0000-0001-5771-4088

Catalogue record

Date deposited: 23 Oct 2018 16:30
Last modified: 18 Feb 2021 16:46

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