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Not all claps and cheers: Humor in business and society relationships

Not all claps and cheers: Humor in business and society relationships
Not all claps and cheers: Humor in business and society relationships
Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions. On the one hand, humor can cause others to like the humorous source more, attract regard, ease conversations, promote expression and the exchange of ideas, introduce new topics of discussion, or smooth interactions. On the other hand, in aggressive forms, humor can halt verbal interactions, modify the usual rules of conversation, communicate critiques, or contribute to the creation of subversive environments.

Not All Claps and Cheers: Humor in Business and Society Relationships is an original research anthology that considers different angles from which to address the use of humor by individuals, groups and business actors in their interactions within, around, and across organizations—that is, at the interfaces of business and society. Accordingly, the research anthology is organized in four sections—"Humor, Business and Society," "From Society to Business: Humor’s Use and Roles in Activist Movements," "From Business to Society: Humor’s Use and Roles in Marketing, Corporate Communications, and Public Relations," and "Society within Business: Humor’s Use and Roles in the Workplace and in Organizations."

This ground-breaking research anthology draws on material from marketing, communications, human resources and stakeholder theory to throw light on this poorly understood facet of human business behavior.
Routledge
Maon, Francois
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Lindgreen, Adam
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Vanhamme, Joelle
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Angell, Robert
ca8389e4-2a83-43a8-b331-c262eda37674
Memery, Juliet
a734de3a-f12d-4394-bfe1-911c4ea30a04
Maon, Francois
40d16a55-db3d-4009-9692-1e1cc0e4f9c4
Lindgreen, Adam
ba6497d4-ca0b-4aac-9ab6-9ba6111f9e17
Vanhamme, Joelle
23e22258-d8cf-4477-935b-5461402f30e0
Angell, Robert
ca8389e4-2a83-43a8-b331-c262eda37674
Memery, Juliet
a734de3a-f12d-4394-bfe1-911c4ea30a04

Maon, Francois, Lindgreen, Adam, Vanhamme, Joelle, Angell, Robert and Memery, Juliet (eds.) (2018) Not all claps and cheers: Humor in business and society relationships , 1 ed. Routledge, 248pp.

Record type: Book

Abstract

Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions. On the one hand, humor can cause others to like the humorous source more, attract regard, ease conversations, promote expression and the exchange of ideas, introduce new topics of discussion, or smooth interactions. On the other hand, in aggressive forms, humor can halt verbal interactions, modify the usual rules of conversation, communicate critiques, or contribute to the creation of subversive environments.

Not All Claps and Cheers: Humor in Business and Society Relationships is an original research anthology that considers different angles from which to address the use of humor by individuals, groups and business actors in their interactions within, around, and across organizations—that is, at the interfaces of business and society. Accordingly, the research anthology is organized in four sections—"Humor, Business and Society," "From Society to Business: Humor’s Use and Roles in Activist Movements," "From Business to Society: Humor’s Use and Roles in Marketing, Corporate Communications, and Public Relations," and "Society within Business: Humor’s Use and Roles in the Workplace and in Organizations."

This ground-breaking research anthology draws on material from marketing, communications, human resources and stakeholder theory to throw light on this poorly understood facet of human business behavior.

Full text not available from this repository.

More information

Published date: 2018

Identifiers

Local EPrints ID: 425999
URI: http://eprints.soton.ac.uk/id/eprint/425999
PURE UUID: e4ca936d-7102-4c61-81d8-e963bcdf1561

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Date deposited: 09 Nov 2018 17:30
Last modified: 07 Aug 2020 16:31

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Contributors

Editor: Francois Maon
Editor: Adam Lindgreen
Editor: Joelle Vanhamme
Editor: Robert Angell
Editor: Juliet Memery

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